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Is This Any Way to Sell SPIAs? You Bet.

Is This Any Way to Sell SPIAs? You Bet.

Wed, May 09, 2012

Kelli Hueler, creator of the Income Solutions online income annuity sales platform, delivered an academic paper at the Pension Research Council's annual conference at the Wharton School last week, and provided insight into her "out of plan" income option for rollovers from 401(k) plans.

Unlikely Rescuer

Unlikely Rescuer

Sun, Nov 13, 2011

At least three proposals have been floated to open state pensions to private sector workers who have no retirement plan. Given the troubles of many state plans, that's counterintuitive. Artwork by Zaza Khabuliani.

Dennis Hopper was right, Hearts & Wallets survey finds

Dennis Hopper was right, Hearts & Wallets survey finds

Tue, Aug 09, 2011

“The financial services industry needs to start executing on the reality that many investors don’t plan to retire,” said Laura Varas, Hearts & Wallets principal.

New York Life’s new annuity ad campaign targets wirehouse advisors

Thu, Jun 16, 2011

“The campaign is meant to reinforce the thinking validated by academics, that income annuities are a valuable asset class for retirement portfolios," said Steve Fisher, chief marketing officer for Retirement Income Security at New York Life.

At Your Service: Courting the Affluent Tennis Fan

At Your Service: Courting the Affluent Tennis Fan

Tue, Jun 07, 2011

Prudential Financial, Raymond James, ING, Fidelity Investments and E*Trade all advertised during the French Open final between Rafael Nadal (above) and Roger Federer on NBC TV last Sunday--all vying for the "elite demographic" that follows tennis.

AXA Equitable releases latest “Retirement Reality Show”

Wed, Mar 02, 2011

"In Doubt We Trust?" extends the company's video series exploring the attitudes of Americans as they prepare for and live through retirement.

Video: How Edward Jones Simplifies Annuities

Video: How Edward Jones Simplifies Annuities

Wed, Feb 09, 2011

Tim Burke, principal, Insurance Solutions, at Edward Jones, explains how switching exclusively to a new "O" share VA contract will make the annuity sale easier. Recorded at IRI Marketing Conference.

Are Direct-Sold Funds a Better Value?

Are Direct-Sold Funds a Better Value?

Thu, Jan 13, 2011

New research argues that broker-sold mutual funds—both active and passive—tend to generate lower returns at higher costs than direct-sold mutual funds.

Gorilla Marketing

Gorilla Marketing

Tue, Sep 28, 2010

In Manhattan and at the Jersey shore, AXA-Equitable Life staffers with a Flip camera interviewed passersby about retirement and posted the videos on YouTube. One man's retirement strategy: Meet a wealthy woman.

Become Your Future You, TIAA-CREF Ad Campaign Urges

Wed, Sep 22, 2010

Besides ad spots in every media, the campaign will feature videos that demystify such challenges as how to pursue your passions and still save, how not to run out of money, and how to make savings 'work harder.'

ING Launches Newest Phase of its ‘Numbers’ Campaign

Wed, Sep 01, 2010

The ad will air on major broadcast and cable outlets during coverage of professional Grand Slam tennis in the U.S.

Which Are the Hottest VA Brands?

Which Are the Hottest VA Brands?

Fri, Aug 13, 2010

Who do advisors think of first when asked to name a variable annuity provider? The just-published 2010 Advisor Brandscape from Cogent Research reveals that and much more.

‘What Do You Want 2Retire?’

Wed, Mar 31, 2010

Merrill Lynch's billboard urges Times Square visitors to send text messages naming the thing they'd most like to “retire.”

The Strongest Financial Brands Are…

The Strongest Financial Brands Are…

Thu, Jan 28, 2010

In Cogent Research's Investor Brandscape 2010 survey, Vanguard, Charles Schwab and TIAA-CREF earned top honors for brand strength. But many affluent investors are mistrustful of the financial industry and uncertain about the future.

Sun Life, Miami Dolphins in Stadium Pact

Wed, Jan 27, 2010

Sun Life Stadium is now the name of the home of the Miami Dolphins, the University of Miami Hurricanes, the Florida Marlins, and the FedEx Orange Bowl. It will host this year's Pro Bowl and Super Bowl.

New BoA/Merrill Ads Ask Prospects to ‘Fill-in-the-Blank’

Wed, Jan 27, 2010

The new campaign grew from a survey suggesting that half of retirees wish they'd focused more on their ‘life goals’ when preparing for retirement.

Nuances of Insurance Wholesaling Revealed

Wed, Dec 02, 2009

Agents prefer different business practices depending on their years in the industry and whether they're captive or independent, a Mintel survey shows.

A Comic Approach to Participant-Ed

A Comic Approach to Participant-Ed

Wed, Sep 30, 2009

A Dutch pension administrator hopes a mildly racy comic book will help educate its plans' younger bus drivers and railway workers.

How Good Is This Ad? You Decide.

How Good Is This Ad? You Decide.

Wed, Aug 26, 2009

This ad drew a wide range of responses. Many reviewers said it “spoke to them.” Some said it left them cold.

The ‘Facebook-ing’ of Retirement Income

The ‘Facebook-ing’ of Retirement Income

Wed, Aug 26, 2009

Should you be concerned about where you rank in search engine results? Yes, says David Macchia.

What Affluent Investors Want

Tue, Aug 25, 2009

About one-third of affluent investors make all their own retirement decisions, the Phoenix study showed.

Cirque du Soleil to Help Burnish Sun Life Brand

Wed, Aug 12, 2009

The U.S. unit of the Canadian insurer has also hired the ad agency that created Geico's Gekko and Caveman campaigns.

Can Retirees “Thrive” On Deferred Income Annuities?

Can Retirees “Thrive” On Deferred Income Annuities?

Tue, Jun 02, 2009

Iowa insurance man Curtis Cloke thinks he has solved the "annuity puzzle" by building ladders of deferred income annuities for his clients. Now he and his partners are scaling up his "Thrive" system and taking it national.