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Marketing Online Education To Advisors
Wed, Sep 30, 2009
Our latest research shows that dynamic displays, such as Flash interfaces, offer firms engaging new ways to present and market online educational content to advisors.
Ben Pousty, Corporate Insight
Should Annuity Firms Care About Social Media?
Tue, Oct 27, 2009
The annuity industry has been slow to adopt social media. But given the industry’s target audiences, does it matter? Download an excerpt from the report "Social Media: Trends and Tactics in the Financial Services Industry."
Annuity Firms Turn Their Focus To Online Client Security
Wed, Nov 25, 2009
Annuity firms introduced enhanced online security measures in 2009, but they remain laggards in the financial service industry.
Firms Back Variable Annuity Product Launches With Aggressive Online Marketing Campaigns
Wed, Feb 03, 2010
With variable annuity sales down, firms are intensifying online product marketing campaigns to reach more prospective investors.
The Future Of Online Customer Feedback Has Arrived
Wed, Mar 03, 2010
TIAA-CREF’s TC Listens website is an innovative new medium for obtaining client feedback online.
Annuity Issuers Slowly Enter The Digital Age
Tue, May 04, 2010
Annuity issuers are making a concerted effort to implement and promote paperless document delivery services.
Annuity Issuers Embracing Social Media One Tweet At A Time
Wed, Jun 09, 2010
A growing number of annuity issuers are using creative approaches on Twitter to reach new audiences online.
Found in Translation
Sat, Jul 31, 2010
Annuity issuers are reaching out to non-English-speaking investors through websites written in Spanish and Asian languages, according to Corporate Insight.
