Industry Views
The Future Of Online Customer Feedback Has Arrived
TIAA-CREF’s TC Listens website is an innovative new medium for obtaining client feedback online.
TIPS for Retirement Investing in the ‘New Normal’
TIPS can preserve purchasing power, provide systematic income and offer the assurance of a government guarantee for retirees depending on income from their investments.
Firms Back Variable Annuity Product Launches With Aggressive Online Marketing Campaigns
With variable annuity sales down, firms are intensifying online product marketing campaigns to reach more prospective investors.
Roth IRA Conversion Promotions Are All The Rage Online
Many firms have launched engaging online sales campaigns focusing on the Roth IRA conversion opportunities that will be available in 2010.
Annuity Firms Turn Their Focus To Online Client Security
Annuity firms introduced enhanced online security measures in 2009, but they remain laggards in the financial service industry.
Should Annuity Firms Care About Social Media?
The annuity industry has been slow to adopt social media. But given the industry’s target audiences, does it matter? Download an excerpt from the report "Social Media: Trends and Tactics in the Financial Services Industry."
Marketing Online Education To Advisors
Our latest research shows that dynamic displays, such as Flash interfaces, offer firms engaging new ways to present and market online educational content to advisors.
Industry Views are special reports that are sponsored and independent from RIJ's editorial content.
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Data Connection
| Top Ten Annuity Sellers, 2009* | |
|---|---|
| Company | Sales ($bn) |
| MetLife | 22.37 |
| Prudential Annuities | 17.35 |
| TIAA-CREF | 13.92 |
| Jackson National Life | 13.86 |
| AIG | 12.51 |
| Lincoln Financial | 12.12 |
| New York Life | 11.59 |
| ING | 10.13 |
| RiverSource Life | 9.27 |
| Allianz Life | 8.47 |
| Total Top Ten | 131.59 |
| Industry Total | 234.90 |
| Top 10 Share | 56% |
| *Includes fixed and variable. Source: LIMRA. |
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