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April 21, 2010, Cover Stories, Company/Trade Group News, 401(k)/IRA

Eating the Competition’s Lunch

By Kerry Pechter   Tue, Mar 30, 2010

MetLife’s Retirewise program offers hundreds of brown-bag seminars, like the one depicted in this ad, for 401(k) participants at firms where MetLife isn’t the provider.

In a conference room in the old American Lithograph Building on Park Avenue in Manhattan recently, 15 female New Yorkers listened intently to a fellow New Yorker talk to them in New York-ese about how to manage their 401(k) accounts better.

The women, all employees of Landor Associates, a creative firm that manages brands for firms like Citigroup, Federal Express and Pepsico, ranged in age from 25 to 60. The instructor was Tony Truino, an energetic, nattily dressed MetLife advisor with a fast, in-your-face-but-in-a-nice-way Brooklyn patter that suited this audience to a tee.


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