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January 13, 2010, Cover Stories, Annuities

AXA Trumpets a Treasury-Linked VA Rider

By Kerry Pechter   Wed, Jan 06, 2010

AXA Equitable Life (and its trademark gorilla) have bounced back from the financial crisis with a novel variable annuity rider that pegs guaranteed accumulation and withdrawal rates to the 10-year Treasury rate, plus one percent.

Only two years ago, AXA Equitable was the 800-pound gorilla of variable annuity sales. In the first three quarters of 2007, the insurer sold nearly $12 billion worth of its Accumulator contract, which boasted a 6.5% roll-up on a GMIB rider.

Then the gorilla slimmed down, due largely to the financial crisis. AXA variable annuity sales totaled less than $6 billion in the first nine months of 2009, a 50% decline in 24 months. But because the whole industry suffered, its market share fell only to 6.4%, from 8.8%.


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