June 29, 2011, Cover Stories, International, Marketing/Advertising, Company/Trade Group News
At Your Service: Courting the Affluent Tennis Fan
Prudential Financial, Raymond James, ING, Fidelity Investments and E*Trade all advertised during the French Open final between Rafael Nadal (above) and Roger Federer on NBC TV last Sunday--all vying for the "elite demographic" that follows tennis.
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