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Annuity Issuers Embracing Social Media One Tweet At A Time
A growing number of annuity issuers are using creative approaches on Twitter to reach new audiences online.
Industry Views are special reports that are sponsored and independent from RIJ's editorial content.
june-30-2010, Cover Stories
For VAs, Roll-Ups Rule
Perhaps unintentionally, "roll-ups," aka deferral bonuses, have arguably become the key feature of variable annuities with GLWBs. But can they save VAs from becoming a niche business?
For a handful of large annuity issuers like Prudential, MetLife and Jackson National Life, the first quarter of 2010, like much of 2009, was a period of strong deferred variable annuity sales and growing market share.
But for the variable annuity industry as a whole, this year’s first quarter indicated no overall growth, alarmingly weak inflows of new cash, and a historically uncharacteristic failure for sales to improve in tandem with equity prices.
In fact, the variable annuity industry at mid-year 2010 looks more like the niche industry that its mutual fund rivals always said it was, rather than the heir to the Baby Boomer savings fortune that its advocates predicted it could be.
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