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May 12, 2010, Featured Articles, Research, Annuities

Using Psychology to Sell Annuities

By Kerry Pechter   Wed, May 12, 2010

Some behavioral finance experts believe that principles of psychology could be used to boost annuity sales.

Is resistance to life annuities partly irrational? If given the unbiased facts, would more retirees convert some of their wealth to sensible, inflation-adjusted life annuities?

Some behavioral finance experts think so. Or, to be more precise, they believe that the application of principles of psychology could boost annuity sales.


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