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November 23, 2011, Featured Articles, Guest Column

Put Your Money Where Your Neurons Are

By Robert Shiller   Tue, Nov 22, 2011

The author of "Rational Exuberance" and co-creator of the Case-Shiller Home Price Indices heralds a new science that will help us understand economics by studying the physical structures that underlie brain processes.

Economics is at the start of a revolution that is traceable to an unexpected source: medical schools and their research facilities. Neuroscience – the science of how the brain, that physical organ inside one’s head, really works – is beginning to change the way we think about how people make decisions. These findings will inevitably change the way we think about how economies function. In short, we are at the dawn of “neuroeconomics.”

Efforts to link neuroscience to economics have occurred mostly in just the last few years, and the growth of neuroeconomics is still in its early stages. But its nascence follows a pattern: revolutions in science tend to come from completely unexpected places...  



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