October 28, 2009, Cover Stories
Unsolved Mystery
In Matt Greenwald's "mystery shopper" experiment, near-retirement couples met with eight financial advisors to find out if they would recommend income annuities. None did.
The “mystery shopper” is one of the oldest and most effective research tools. You can learn a lot simply by having someone pose as a naïve consumer and catch a seller off-guard.
We look forward to sharing this valuable article with you! Subscribers may Log In below.
- Not a member? Register now to become a subscriber to Retirement Income Journal. Register Now
- Or, start your 30-day FREE TRIAL: See offer for FREE TRIAL
- purchase this single article for personal use only for a fee of $10.00.
For group discounts, licensing, and reprints, contact kerry.pechter@retirementincomejournal.com.
Forget your subscriber password? It's easy to reset here: Reset your password.
