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September 1, 2010, Featured Articles, The Decumulation Beat

My Tailor, My Fiduciary

By Kerry Pechter   Tue, Aug 31, 2010

The SEC could help investors distinguish between bespoke advice and off-the-rack advice that’s merely “suitable.”

It would a boon to all Americans if, with the stroke of a virtual pen, the SEC could convert all of the financial intermediaries who now treat their supposedly personal clients like mere customers—and applying the caveat emptor principle—into intermediaries who treat every customer like a personal client. That’s a worthy goal.


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