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September 23, 2009, Cover Stories, Marketing/Advertising
How Good Is This Ad? You Decide.
This ad drew a wide range of responses. Many reviewers said it “spoke to them.” Some said it left them cold.
Earlier this year, Phoenix Marketing International, a Rhinebeck, NY research firm, asked investors to review 27 print and TV ads and grade them from one to seven on each of 25 attributes, such as persuasiveness, creativity, and ability to spark action.
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