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September 29, 2010, Featured Articles, Research, Company/Trade Group News, News, Marketing/Advertising

Gorilla Marketing

By Kerry Pechter   Tue, Sep 28, 2010

In Manhattan and at the Jersey shore, AXA-Equitable Life staffers with a Flip camera interviewed passersby about retirement and posted the videos on YouTube. One man's retirement strategy: Meet a wealthy woman.


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