For VAs, Roll-Ups Rule By Kerry Pechter Wed, Jun 16, 2010 SHARE ON: TwitterFacebookLinkedIn Perhaps unintentionally, "roll-ups," aka deferral bonuses, have arguably become the key feature of variable annuities with GLWBs. But can they save VAs from becoming a niche business? TO READ THIS ARTICLE, PLEASE SIGN IN OR SUBSCRIBE Not Yet a Member? What's Included? Subscribe Now! $249.00 per year(recurring) - or - $25.00 per month(recurring) Username or Email Address Password Remember Me Lost Password? Reset here.