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Retirement Income Journal - The information forum of the decumulation industry.
June 30, 2022 Issue
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June 30, 2022

Marketing/Advertising

Learn to [Ted] ‘Lasso’ Women Clients

By Kerry Pechter Wed, Sep 22, 2021

David Macchia of Wealth2k and author Marcia Mantell are about to launch a new service, Women And Income, a turnkey marketing, income planning and lead generation service for advisers....

Published September 23, 2021

Interpreting SEC’s new ‘principles-based’ advertising rule: Wagner Law Group

By Wagner Law Group Thu, Feb 27, 2020

This interpretation of the SEC rule was written by attorneys Stephen Wilkes and Livia Quan Aber of the Wagner Law Group and published this week.

Published February 27, 2020

You’ll love New York Life’s Super Bowl Ad

By Editorial Staff Thu, Jan 30, 2020

In the 60-second spot, there’s a montage of people expressing philia (friendship), storge (familial love), eros (sexual love), and finally agape (charity, in the highest sense, or divine love).

Published January 30, 2020

It’s splitsville for MetLife and Snoopy

By Editorial Staff Thu, Oct 20, 2016

'The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color—green—which represents life, renewal and energy,' said a release about...

Published October 21, 2016

Jackson National and the Rolling Stones. Of course.

By Editorial Staff Thu, Sep 15, 2016

Sponsored by the British-owned, Michigan-based insurer, a massive traveling exhibit called "Exhibitionism" will feature the personal memorabilia of Mick Jagger, Charlie Watts, Keith Richards and Ronnie Wood. It opens...

Published September 15, 2016

Mobile Imperative Drives TIAA Re-Branding

By Editorial Staff Thu, Feb 25, 2016

“We approached the design challenge as if the only interface we had was the mobile phone, and then we worked back to design the other channels,” said Ed Moslander,...

Published February 25, 2016

Here’s how the Jetsons might save for retirement

By Editorial Staff

"FutureJet," a video game produced by MassMutual that aims to enliven the retirement savings message, is available as a free download from the Apple App Store and the Google...

Published February 25, 2016

Now pitching for Voya: Allison ‘Mom’ Janney

By Editorial Staff Thu, Jan 14, 2016

In one of the commercials already on the air, an acorn-saving origami squirrel, fashioned from U.S. currency, teaches Ms. Janney about the importance of planning for retirement. The squirrel...

Published January 14, 2016

Nationwide hands the ball to Peyton Manning again

By Editorial Staff Fri, Sep 11, 2015

This fall, the veteran quarterback of the Denver Broncos will be putting fresh lyrics to the tune of Nationwide Financial's well-known "On Your Side" advertising jingle.

Published September 11, 2015

The SoA’s new logo is “impossible”

By Editorial Staff Thu, Jul 30, 2015

"The Penrose triangle (impossible triangle), among other mathematical related symbols, served as inspiration. The logo is blue, a color of trust,” said the SOA, in a release about its...

Published July 30, 2015

What’s In a Brand Name? Great-West Will Find Out

By Jenna Gottlieb Thu, Nov 6, 2014

By creating the new brand, “Empower,” for its US retirement business, Great-West Financial resolves the identity crisis that followed acquisitions of Putnam and JPMorgan Retirement Plan Services.

Published November 6, 2014

Nationwide’s ‘blue frame’ goes out the window

By Editorial Staff Wed, Sep 3, 2014

On Sept. 4, Nationwide’s NFL advertising, featuring Peyton Manning, will include the insurer's refurbished 'N and Eagle' brand mark. It will also appear on Dale Earnhardt Jr.’s No. 88...

Published September 4, 2014

What’s Your ZIP Code’s Annuity Potential?

By Kerry Pechter Thu, Jul 24, 2014

IAP, a small market research firm, analyzes and compares two giant databases to discover whether a particular ZIP code in the U.S. is saturated with annuity sales, underdeveloped, competitive...

Published July 24, 2014

Orange You Glad the Re-branding Campaign is Almost Over?

By Kerry Pechter Thu, Apr 3, 2014

“Orange signals our optimism,” Ann Glover, the CMO of Voya Financial, told RIJ in talking about the importance of Voya's keeping the ING color as it separates from ING...

Published April 3, 2014

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Retirement Income Journal is a weekly, digital-only business-to-business news publication and website for life insurers, asset managers, financial advisors, academics, attorneys, regulators and technology firms worldwide whose products and services help Baby Boomers convert their savings to lifetime income. Established in 2009 and produced by "Annuities for Dummies" author Kerry Pechter, it reaches 7,000 online readers 48 times a year.

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