A blue square now beckons from the center of the menu bar on the Retirement Income Journal homepage, labeled: “New! Go to RIJAdvisor”. That square is a digital toggle switch that lets you visit a new page within RIJ—and (because we’ll be mailing it out separately) a new publication.
It’s called RIJAdvisor.
Here’s why we created RIJAdvisor: RIJ’s 7,000 readers come from many sectors of the retirement industry. Most of them work in one of two realms: product design and manufacturing (insurers and fund companies) or product sales and distribution (broker-dealers and financial advisory firms).
Until now, we’ve tried to meet the needs of readers in both of these worlds with RIJ alone. Now, in the interest of segmenting our editorial content, we’re concentrating our manufacturing coverage in RIJ and our distribution coverage in RIJAdvisor.
In RIJ, we’ll take the same holistic approach to our coverage of manufacturing that we have since May 2009. Almost anything that touches the global old age financing phenomenon will continue to be fair game. That includes but isn’t limited to topics of specific interest to professionals at the big financial services firms.
In RIJAdvisor, we’ll focus on the needs and interests of financial intermediaries. More specifically, we’ll provide useful information for advisors who want to specialize in creating retirement income for their clients and seize the Baby Boomer decumulation opportunity. We believe this relatively new speciality area is poised for growth.
We’ll distribute RIJAdvisor by e-mail every other Friday. The content of the first six issues, starting with the June 18 issue, will be accessible to all—RIJ paid subscribers and recipients of our free e-mail newsletter.
After September 1, we’ll hoist the “paywall” and only paid (individual and group) subscribers will be able to access the full content (beyond the headlines and summaries and freebies). Subscribers will receive 76 mailings a year for the same price we used to charge for 50.
Speaking of subscribers, I’d like to publicly thank the firms that have purchased site licenses or group-rate package subscriptions to RIJ: AXA Equitable, Cannex, Capital Group, DST Systems, Envestnet, Ernst & Young, Fidelity Investments, Financial Engines, Genworth, Hueler Companies, ING, LPL Financial, MassMutual, MetLife, Milliman, Nationwide, Northwestern Mutual, Prudential Financial, the SEC, Security Benefit, SunAmerica, Sutherland Asbill, TIAA-CREF, Towers Watson, Transamerica, T. Rowe Price, Vanguard, and Wells Fargo.
We’re just as grateful to the hundreds of individuals who have subscribed to RIJ over the past three years. Collectively, our subscribers and advertisers have enabled us to provide eclectic, independent coverage of the retirement income industry.
If you have any suggestions or questions about RIJAdvisor, or about RIJ, we welcome them at [email protected].
© 2012 RIJ Publishing LLC. All rights reserved.
