Anecdotal Evidence
By Kerry Pechter
The two dozen life insurers and asset managers in the Alliance for Lifetime Income have purchased sole signage sponsorship of the Rolling Stones 2019 US tour. The Alliance expects its message to reach 1.5 million concert-goers and 24 million more people through social media. But is the campaign too subtle to sell annuities?
By Editorial Staff
Sweeping bipartisan retirement bill reintroduced; OneAmerica and Broadridge create Collective Investment Trust data resource; Empower launches Snapchat and Instagram campaigns; Equity funds rebound in January: TrimTabs; Oregon auto-IRA program gathers momentum.