After IPO, ING U.S. will start two-year rebranding effort

By Thu, Nov 15, 2012

Farewell, Orange Lion! ING U.S.’s future brand name hasn’t been disclosed, but the trademarked tagline will be “America’s Retirement Company,” according to the SEC registration statement.

Already a subscriber? Log in here

This article is FREE for you...

Create a free account to access this article and get more Retirement Income Journal information sent to you by newsletter.

Or, subscribe now for unlimited access and a free book sent to you!

By submitting your email address you agree for Retirement Income Journal to send you communication by email