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Searching for an Oasis

Where to turn for returns? Like thirst-maddened wanderers in the desert, mistaking a dune for an oasis, investors seem to have resorted to drinking sand (read: investing in bonds), because there’s no better refreshment (read: equity returns) in sight. Blame it on Bernanke. Blame it on the Europeans. Blame it on election-year paralysis.

“US investors’ psyches have been battered with a stream of negative news, whether disappointments in job growth or disappointing progress on the euro-zone problems. This has exacerbated the caution that many investors already felt,” said Avi Nachmany, SI’s Director of Research, in his latest report. “Until we see sustained improvement in employment growth and real progress on Greece and the euro, caution will probably favor bond fund flows over stock fund flows.”

How interesting are these times? In one notable anomaly, an income annuity—New York Life’s Lifetime Income Annuity—was the quarter’s bestselling fixed income product, according to the Beacon Research Fixed Annuity Premium Study. That’s never happened before. Year over year, sales of income annuities were up almost 23% in the first quarter of 2012, while indexed annuities, which accounted for almost half of all fixed annuity sales, advanced nearly 9%.

“Both product types did well despite lower interest rates due to demand for guarantees in general and reliable retirement income in particular,” said Beacon Research CEO Jeremy Alexander.

“The success of New York Life’s deferred income annuity also helped boost overall income annuity results, and indexed annuity cap rates looked comparatively good relative to CD and annuity fixed rates,” he said. “As carriers respond to the low rate environment, we expect to see more MVAs, unbundled product features, and GLWB rollup rates that vary based on credited interest.”

Industry-wide, sales of all types of annuities topped $53.1 billion in the first quarter of 2012—down about 2.5% from $54.5 billion during the previous quarter.

Variable annuities

Variable annuities are attracting much less new money this year than last.

Variable annuity total sales were down only 2.7% to $36.2 billion from $37.2 billion in the fourth quarter of 2011, according to Morningstar. And, despite the dip, the market value of variable annuity subaccount assets reached an all-time high of $1.61 trillion in the first quarter, up 7.2% from $1.50 trillion during Q4 2011.

But, according to Morningstar, quarterly net variable annuity sales decreased 34.5% year-over-year. New money fell to $3.8 billion in the first quarter of 2012 from $5.8 billion during the same period in 2011. (There were $24.3 billion in qualified sales and $11.8 billion in non-qualified variable annuity sales in the first quarter.)

Relative to the second half of 2011, the rate of new money coming into variable annuities dropped by about 50% in the first quarter. Net inflows of variable annuities—premiums net of surrenders, withdrawals, exchanges, and payouts—fell to only 10.6% of sales ($3.823 billion) after averaging 21% (about $8 billion) in the second half of 2011. This may have reflected the general retrenchment of the industry, as several carriers exited the VA market and others reduced the generosity of their benefits in light of low interest rates, flat or volatile equity markets, and accounting pressures.

Stock and bond mutual funds

On the other hand, the slowdown in VA inflows may simply reflect a larger trend. According to Strategic Insight, U.S. investors put just $14 billion in net inflows into stock and bond mutual funds in the US in May 2012 (in open-end and closed-end mutual funds, excluding ETFs and funds underlying variable annuities). That was a drop from the $24.5 billion in net inflows to stock and bond funds in April.

May’s numbers also marked the lowest volume of positive net flows since long-term mutual funds experienced net outflows in December 2011, Strategic Insight said. In May, domestic equity funds saw net outflows of nearly $5 billion, during a month of poor stock returns: the average US stock mutual fund lost 4.2% in the month, on an asset-weighted basis. That brought total US equity fund flows to -$7.4 billion for the first five months of 2012—a sharp reversal from the first five months of 2011, when US equity funds enjoyed cumulative net inflows of $40 billion.

International/global equity funds drew net inflows of $5 billion in May, but that was down from the $6.5 billion they took in the prior month. In the first five months of 2012, international equity funds drew aggregate net inflows of $27.6 billion.

Fixed annuities

Returning to fixed annuities: At $16.94 billion, first quarter 2012 fixed annuity sales were down 2.2% from the previous quarter and 8.8% from the year-ago quarter. Fixed non-market value adjusted annuities were down 2.9% from the previous quarter and down 32.6% from Q1 2011. Fixed market value adjusted annuities were up 1.6% from the previous quarter but down 10.4% from a year ago.   

Great American joined the quarter’s top five sellers for the first time, coming in fifth. Aviva USA moved up a notch to take second place and New York Life advanced two notches to place third. Allianz continued as sales leader, and American Equity remained a top-five company.

In terms of sales by product type and distribution channel, the leading companies were unchanged from the prior quarter. The success of New York Life’s Lifetime Income Annuity made it the first product of its type to be a quarterly bestseller. The other leading products were once again indexed annuities issued by Allianz, Aviva USA and American Equity.

Rank      Company Name          Product Name                                        Product Type

1                New York Life                  NYL Lifetime Income Annuity                  Income

2               Allianz Life                        MasterDex X                                                 Indexed           

3               Aviva                                   Balanced Allocation Annuity 12                Indexed                                   

4               American Equity              Bonus Gold                                                    Indexed

5               Aviva                                   Income Preferred Bonus                             Indexed

Bond funds

Taxable bond funds saw net inflows of $9 billion in May, the smallest amount of net inflows they’d experienced since they attracted just over $8 billion in December 2011. Investors continued to use bond funds as income-producing solutions amid extremely low rates. Short- and intermediate-maturity bond funds were the most popular types of mutual funds in May, leading the way with nearly $6 billion in combined net inflows. Emerging market bond and global bond funds followed in popularity.

Taxable bond funds have drawn an estimated $110 billion in the first five months of 2012, far ahead of the $80 billion in net flows that taxable bond funds took in over the course of 2011’s first five months.

Meanwhile, muni bond funds saw net inflows of $5 billion in May. Muni bond funds drew $24 billion in net inflows through the first five months of the year, as long-term muni bond issuance has risen substantially from year-earlier levels.

Money-market funds saw net outflows of $2 billion in May, which was an improvement over April’s net outflows of $22 billion. Ultra-low yields continued to hamper demand for money market funds even as more investors turned to them as a safe haven.  

ETFs

Separately, Strategic Insight said US Exchange-Traded Funds (ETFs) saw roughly $2 billion in net inflows in May 2012. That brought total ETF net inflows to $60 billion for the first five months of 2012—a pace that could result in the sixth straight year of $100 billion or more in annual net inflows to US ETFs. At the end of April 2012, US ETF assets (including ETNs) stood at $1.13 trillion, down from $1.2 trillion at the end of April 2011.

Bond ETFs were the only major category to post net inflows in May, drawing net nearly $8 billion. Equity ETFs saw an estimated $6 billion in net outflows, with both domestic and international equity products seeing net redemptions. Real estate and gold ETFs also saw significant net inflows. “ETFs are often used to express investor sentiment regarding the financial market, and so the redemptions from stock ETFs are sending a clear message,” said Loren Fox, SI’s head of ETF research.

© 2012 RIJ Publishing LLC. All rights reserved.

Securian unveils VA living benefit with 6% rollup

Securian has introduced the Ovation Lifetime Income II guaranteed living withdrawal benefit (GLWB) rider, an optional rider available with certain Securian MultiOption variable annuities for an additional cost.

The rider guarantees annual withdrawals from the variable annuity contract, up to an annual limit, for clients age 59 or older. The variable annuity is issued by Minnesota Life Insurance Company, Securian’s largest subsidiary.

The Ovation II GLWB rider offers:

  • A 6% compound benefit base enhancement.
  • A doubling of the benefit base after 10 contract years (or the client’s 70th birthday) if no withdrawals have been taken.
  • CustomChoice allocation allows to select up to a 70% equity/30% fixed income portfolio. Election of the rider requires use of an approved allocation strategy.
  •  Increased withdrawal flexibility so clients can take withdrawals if needed without canceling the six percent benefit base enhancement feature.
  •  Investment options now available include a Minnesota Life selected group of more than 75 underlying investment options from 17 fund families that span a variety of asset classes and, investment styles. This includes the TOPS Protected ETF Portfolios, which strive to provide more consistent returns through dynamic hedging.

© 2012 RIJ Publishing LLC. All rights reserved.

Retirement income will be “the biggest trend”: MetLife

MetLife has released its Retirement Income Practices Study: Perspectives of Plan Sponsors and Recordkeepers for Qualified Plans report, which examines the dynamics of the plan sponsor-recordkeeper relationship with regard to the provision of lifetime income options in qualified plans.

The study assesses whether, and to what extent, plan sponsors of defined benefit (DB) and defined contribution (DC) plans, and recordkeepers are collaborating to educate participants about retirement income strategies and solutions for their participants. The study found that:

  • Ten of the 12 recordkeepers and one in three plan sponsors predict an increasing focus on retirement income for the next three-to-five years.   
  • Tools that will project the amount of monthly income a participant might receive during retirement are not automatically shown to participants when they view their account balances online, nor are they routinely provided to plan participants on statements. Instead, plan sponsors appear to favor a self-service approach.   
  • The “do-it-yourself” model is not taking hold among participants. The majority of recordkeepers surveyed estimated that 25% of plan participants or fewer have made the effort to project their retirement income.
  • 44% of plan sponsors said that most DC plan participants would prefer to “receive at least part of their retirement savings as monthly income for as long as they live rather than receiving all of it in a lump sum that they would invest themselves.”
  •  68% of plan sponsors said they believe the majority of their DC plan participants favor “guarantees that offer stable but somewhat lower returns” over a “higher degree of risk because the returns could be greater.”
  • Only 16% of plan sponsors surveyed offer any form of in-plan retirement systematic income option. Among those, the most widely offered option is an in-plan deferred annuity (27%).
  • 56% of plan sponsors who offer an in-plan retirement income option don’t know specifically what type of product is being offered.
  • Most recordkeepers do not make institutional income annuities and other retirement income products available at the point of retirement nor do they have the ability to administer in-plan accumulation annuity options on their platform.
  • Four of the 12 recordkeepers surveyed currently offer in-plan retirement income options. Of the other eight, four said they are very likely to build the infrastructure required for in-plan retirement income options to be available on their platforms in the next 18 months. The remaining four cited low demand from sponsors and participants as a reason for not exploring this infrastructure.   
  • Eight in 10 plan sponsors (79%) say that fiduciary liability concerns are discouraging them from more widespread offering of income annuities within their DC plan. More than half of plan sponsors (56%) also believe these concerns are dissuading their recordkeepers from more widely offering these products on their platforms. Most plan sponsors believe that their company (62%) is more concerned about annuity-related fiduciary liability issues than their recordkeeper.

The MetLife Retirement Income Practices Study was conducted in two phases between October 2011 and January 2012. In Phase I, the qualitative phase, MetLife commissioned RG Wuelfing & Associates, Inc. to conduct phone interviews with 12 defined contribution plan recordkeepers that service primarily FORTUNE 500® Companies. The interviews were conducted from mid-October to mid-November 2011.

In Phase II, the quantitative phase, MetLife commissioned the research firm MMR to conduct an on-line survey with plan sponsors of retirement plans in cooperation with Asset International. A total of 215 plan sponsors participated in the survey, including 113 from FORTUNE 1000 companies. Phase II of the study was conducted between December 14, 2011 and January 30, 2012.

© 2012 RIJ Publishing LLC. All rights reserved.

Thrivent Financial to consider non-Lutheran customers

What would Martin Luther say? What would Garrison Keillor say?

Thrivent Financial for Lutherans is considering expanding its flock beyond the nation’s 18 million Lutherans and allowing more non-Lutherans into the fold, according to a report in the Milwaukee Journal Sentinel.

The Appleton, Wis., provider of life insurance, annuities and mutual funds has catered almost entirely to Lutherans and affiliated institutions. But a vote of the 2.5 million-membership of the nation’s largest fraternal benefit society could change that. An internal poll showed that about two-thirds of Thrivent members favor expansion, which would require changes in Thrivent’s articles of incorporation.

CEO Brad Hewitt said Thrivent, whose current organization was formed by the 2002 merger of Aid Association for Lutherans in Appleton and Lutheran Brotherhood of Minneapolis, must be careful not to tamper with its faith-based brand. The most likely targets for expansion would be other churches, schools and perhaps certain nonprofit groups that provide social services, he said.

At the end of 2011, Thrivent had $170.2 billion of life insurance protection in force, and paid out $310 million in dividends. Its adjusted surplus stood at $5.4 billion. The organization has reported three consecutive years of growth in sales, revenue, assets under management and total adjusted surplus, which is a measure of an insurer’s financial strength.

Thrivent distributes exclusively through a career force and selects agents who believe in the faith-and-finances theme of the organization. That makes it more difficult to find people and limits growth, Hewitt said.

Hewitt said the company hasn’t decided whether it would need to change its name if it changed its customer base. “We haven’t figured that out yet,” he said. “The reality is, the practical thing is, people call us ‘Thrivent,’ “ he said.

© 2012 RIJ Publishing LLC. All rights reserved.

The Bucket

Investors are faintly positive: Wells Fargo/Gallup Poll

U.S. investor optimism fell to +24 in early May from the +40 recorded in February, according to the latest Wells Fargo/Gallup Investor and Retirement Optimism Index. The decline was driven by increased investor pessimism about the future course of the overall economy.

The optimism of retired respondents fell to +17 in May, down from +38 recorded in February, a drop of 21 points and down from +61 a year ago. Non-retired Americans recorded an optimism level of +27 in May, versus +41 in February.

The Index had a baseline score of +124 when it was established in October 1996. It peaked at +178 in January 2000, at the height of the dot-com boom, and hit a low of –64 in February 2009.

On low interest rates. One in three investors (33%) say low interest rates will cause them to “delay” retirement. Forty-five percent of non-retired Americans and 34% of retirees fear that current low interest rates may cause them to “outlive” their money in retirement. A little more than a quarter (26%) of non-retired and 19% of the retired say low interest rates will cause them to put money in investments they “might have avoided.”

Thirty-two percent of investors think today’s low interest rates are likely to lead to a sharp increase in inflation in the years ahead. “Some people may feel like they’re pushing mud up hill,” said Karen Wimbish, director of Retail Retirement at Wells Fargo.

Non-retired investors say lower interest rates are good for consumers and businesses, and the “benefits outweigh the costs” by 73% to 22%. Retirees are more evenly split, with 47% saying “benefits outweigh the costs” versus 43% who do not.

On saving for retirement. Today’s retirees are more likely to depend on employer-sponsored pensions and Social Security, while future retirees expect to rely on their own savings:

  • Only 20% of non-retirees say Social Security will be a major funding source for them in retirement (down from 30% in May 2011), compared with 47% of retirees.
  • 64% of the non-retired say their 401(k) will be a major source of retirement funding for them (down from 70% in February), compared with 33% of the retired.
  • 36% of the non-retired expect pensions to be a major funding source for retirement (up from 32% in February), compared with 50% of retirees.
  • 31% of the non-retired call stock investments a “major source” for funding their retirement (down from 33% in February, compared with 27% of the retired.

On healthcare. Three in four investors are dissatisfied with the total cost of healthcare in the U.S., while 80% of all respondents say healthcare is in “a state of crisis” or has “major problems.” But nine in 10 investors consider their own healthcare “excellent” or “good,” while eight in 10 rate their insurance coverage as “excellent” or “good.”

  • Two in three investors (67%) say their insurance costs increased a lot (23%) or a little (44%) over the past year. Twenty-nine percent of the non-retired say rising healthcare costs have hindered them from saving for retirement and forced some to delay retirement (12%).

On planning and control.  Forty-eight percent of investors say now is a good time to invest in the markets, versus 52% in February and 53% a year ago.

  • More than half of investors (57%) say they feel they have “little” or “no control” in their ability to build and maintain their retirement savings in the current environment, but 82% of non-retired and 92% of retired who have a financial plan feel it gives them confidence they can achieve their future goals.
  • Only 28% of the non-retired respondents and four in 10 (42%) of the retired say they have a “written” plan for retirement, however. The survey found that 51% of retired women say they have a written plan, compared with only 32% of retired men.

The Wells Fargo-Gallup Investor and Retirement Optimism Index, which was conducted May 4–12, 2012. The sampling for the Index included 1,018 investors randomly selected from across the country, including any head of household or a spouse in any household with total savings and investments of $10,000 or more. The sample size is comprised of 75% non-retired and 25% retirees. Of total respondents, 63% had reported annual income of less than $90,000 and 37% had income of $90,000 or more. About two in five American households have at least this amount in savings and investments.   

 

Doug Schubert advances at Securian Financial

Securian Financial Group has appointed Doug Schubert to director, Retirement Plan Technology. His responsibilities include oversight of the business technology unit for Securian’s retirement plan product line.

Schubert provides technological production support, project management, business analysis and quality assurance services associated with technology projects that support and enable key business initiatives. Prior to his promotion, Schubert was a manager in the same division.
Schubert earned a bachelor’s degree from Hamline University in St. Paul, MN. He joined Securian in 1984 as a programmer in the Information Technology department. He is a member of the Life Office Management Association (LOMA), Society of Professional Actuaries and Record Keepers (SPARK) and chairman for White Bear-Mahtomedi Young Life.

The Phoenix Companies to market LTCI/fixed annuity hybrid through AltiSure Group

The Phoenix Companies has introduced the Protected Solutions Annuity, a long-term care insurance and single-premium fixed deferred annuity hybrid, which will be issued by PHL Variable Insurance Co., a Phoenix unit, and distributed by The AltiSure Group.

The product offers two indexed accounts and a fixed account, principal protection from investment loss and, for an additional fee, a guaranteed chronic care and enhanced death benefit.

The benefits of the Protected Solutions Annuity can be applied to chronic (or confinement) care within the home, an assisted living facility or nursing home. If the chronic care benefits go unused, the beneficiary is entitled to an enhanced death benefit.

Protected Solutions offers the “SafetyGuard Benefit” which provides both the chronic care benefit, as well as an enhanced death benefit. The Guaranteed Chronic Care Benefit can be activated when the covered individual is unable to perform at least two of the six Activities of Daily Living (bathing, dressing, transferring, toileting, continence, and eating) and provides benefits up to 400% of premium paid out over five years.

If the covered individual never uses the chronic care benefit, upon death, the beneficiary can choose the Guaranteed Enhanced Death Benefit as an alternative to the standard lump-sum death benefit provided by the annuity account value.

The Guaranteed Enhanced Death Benefit provides a death benefit, payable monthly over five years, equal to a guaranteed multiple, ranging from 125% to 200%, of the original premium minus withdrawals. The guaranteed multiple varies by issue age and year of death.

Both the Guaranteed Chronic Care Benefit and the Guaranteed Death Benefit become available after the fifth contract year and, until activated, can continue to grow for another ten years. If no withdrawals have been made from the annuity contract, a return of premium death benefit is available in all contract years. This feature provides a return of the additional fees paid for the SafetyGuard Benefit.

Dave McLeod appointed SVP at Great-West

Great-West Life & Annuity Insurance Company (Great-West) announced today the promotion of Dave McLeod has been promoted to senior vice president, product management, at Great-West Life & Annuity Insurance Company.

McLeod will lead the company’s recently integrated product management efforts while remaining managing director for Great-West subsidiary Advised Assets Group, LLC (AAG), a registered investment adviser. He will also serve as managing director for Great-West subsidiaries Maxim Series Fund, Inc. (Maxim), a management investment company; and GW Capital Management, LLC, Maxim’s investment adviser.

McLeod had been managing director of AAG for five years. Since joining Great-West in 1985, he has held several leadership positions in the company, including vice president, investment operations, and controller/treasurer of Maxim. McLeod is a business graduate of the University of Manitoba. He holds a NASD Series 65 license and a Certified Management Accountant designation. 

Financial Engines hires SAS to help mine 401(k) data

Financial Engines, the provider of investment advisor to 401(k) plan participants, has engaged SAS, a specialist in business analytics software, to help it analyze its database of 401(k) participant demographic information.

SAS will help Financial Engines save time in data manipulation, processing and analysis of data on more than 8 million plan participants, the companies said in a release. In addition to increased efficiencies, the analysis will provide a more comprehensive user view.  

Dan Arnold named CFO of LPL Financial

Dan Arnold, the managing director and head of strategy for LPL Financial since October 2011, will succeed Robert Moore as chief financial officer, effective June 15. Moore was named president and chief operating officer May 1.

Following a three-month transition of CFO responsibilities with Moore, Arnold will report to Mark Casady, LPL Financial chairman and CEO.  Arnold will be based in San Diego.

Before becoming head of strategy, Arnold was president of Institution Services, the LPL Financial business unit that provides third-party investment and insurance services to more than 750 banks and credit unions nationwide.

In his new role as CFO, Mr. Arnold will have oversight of LPL Financial’s Finance organization, as well as its Internal Audit and Strategic Planning functions. 

“Disconnect” exists in political debate: Concord Coalition

Politicians are arguing over the wrong issues, says The Concord Coalition, citing a new report from the Congressional Budget Office (CBO) as evidence.

“Candidates and elected officials this year have been focusing on cuts to domestic and defense appropriations even though these programs are not the source of future budgetary pressures,” said Robert L. Bixby, The Concord Coalition’s executive director.

“Meanwhile, the tax debate has largely been about whether to extend all or part of the expiring tax cuts and less about the kind of base-broadening revenue-increasing reforms we need.”

Instead, public officials should focus on the aging U.S. population and rising health care costs, Bixby said.

The CBO’s 2012 Long-Term Budget Outlook shows that the percent of Gross Domestic Product spent on Social Security, Medicare and Medicaid, as well as interest on the public debt, will rise by 12.3 percentage points over the next 25 years, while all other spending will drop by 1.4 percentage points. Under current policies persist, revenues for those growing programs will not keep up with their growth. 

Sources of Spending Growth in the Federal Budget

As a Percentage of Gross Domestic Product

 

2012

2037

Change

Social Security

5.0

6.2

+1.2

Medicare*

3.1

5.5

+2.4

Medicaid, CHIP and exchange subsidies

1.7

3.7

+2.0

All Other Spending

12.2

10.8

-1.4

Net Interest

1.4

9.5

+8.1

Total Spending

23.4

35.7

+12.3

 

*Net of offsetting receipts.

Source: Congressional Budget Office, The 2012 Long-Term Budget Outlook, Table 1-2, Extended Alternative Fiscal Scenario.

The Concord Coalition recommended enacting “a package of policies that have the same amount of deficit reduction as in current law, but with a different, more sensible mix of revenue increases and spending cuts. In addition, the timing should allow for continued short-term support for today’s struggling economy, with structural reforms for the long term phased in.”

Tom Idzorek succeeds Peng Chen at Morningstar 

Morningstar’s Global Investment Management Division has a new president. Thomas Idzorek, chief investment officer of Morningstar Investment Management, will assume the position at the end of June, replacing Peng Chen, who is returning to China for family reasons.

In his six years at Morningstar, Idzorek, 41, has specialized in quantitative research and strategic and tactical asset allocation, overseeing the Investment Management division’s Global Investment Policy Committee and serving on Morningstar’s retirement plan committee.

Idzorek’s other areas of expertise include lifetime asset allocation, target-date funds, retirement income solutions, fund-of-funds optimization, risk budgeting, returns-based style analysis, and performance analysis. 

Before joining Morningstar, Idzorek was senior quantitative researcher for Zephyr Associates, where he developed and researched financial models and techniques for inclusion in the company’s analytical software.  He co-developed the “style drift score” and implemented the Black-Litterman model in the firm’s software. 

Idzorek holds a bachelor’s degree in marketing from Arizona State University, an MBA from Thunderbird School of Global Management at ASU, and the Chartered Financial Analyst (CFA) designation.  

Jackson National acquires SRLC America Holding Corp. from Swiss Re

Jackson National Life has agreed to buy SRLC America Holding Corp. (SRLC) from Swiss Re for $621 million in cash. Swiss Re will retain a portion of the SRLC business through reinsurance arrangements to be undertaken prior to closing. The transaction is subject to regulatory approval and is expected to close in the third quarter of 2012.

SRLC is a life insurance business that sits within the US division of Swiss Re’s Admin Re.

The earnings of SRLC are derived from long-duration cash flows generated principally from term life, whole life and basic universal life products. Jackson will acquire assets related to the subject business of approximately $10 billion and approximately 1.5 million policies.

Jackson, an indirect wholly owned subsidiary of the United Kingdom’s Prudential plc, expects the transaction to add to the company’s IFRS pre-tax earnings while having a modest impact on its statutory capital position. The acquisition will diversify Jackson’s earnings base by increasing the percentage of income derived from underwriting activities relative to the company’s current spread- and fee-based businesses, the company said in a release.

J.P. Morgan launches new retirement plan advisor tool

J.P. Morgan Asset Management has launched a new tool designed for retirement plan advisors.

The Plan Design Guide aims to help retirement plan advisors evaluate and benchmark their clients’ plans based on the sponsor’s retirement benefits philosophy.  Using a brief assessment, the tool charts the sponsor’s standing relative to peers using two dimensions — their philosophy towards innovation and their level of plan investment.  The guide then offers steps towards executing new investment strategies.

Plan Design Guide is based on in-depth proprietary research into the primary factors that influence plan design decision-making.  

“It offers a more objective way to evaluate plan effectiveness relative to a precise group of peers with similar retirement plan preferences and characteristics, allowing sponsors to identify realistic, actionable opportunities that may improve participant outcomes via strategies that match their philosophy,” the company said in a release.

LPL’s Retirement Benefits Group to add consultants

LPL Financial LLC is expanding its Retirement Benefits Group with the addition of five new retirement plan consultants. 

Matthew Haerr, Christine Soscia, Amir Arbabi, Peter Littlejohn, and William Brown will provide retirement guidance to institutional clients in the areas of plan design assistance, compliance updates, and investment due diligence, as well as participant communication and education. 

These new advisor additions will be based out of the San Diego, CA, Akron, OH, Las Vegas, NV, and Idaho Falls, ID offices of Retirement Benefits Group.

Matthew Haerr has been a financial advisor for over 20 years, working with company-sponsored retirement plans, family and personal wealth management, and personal retirement planning throughout his career. Christine Soscia has been in the financial services industry for over 15 years, working on the design, audit and implement employee benefit programs.   

Amir Arbabi assists companies on plan design, fiduciary oversight and investment due diligence. He also has experience in investment management from his training at Merrill Lynch and Morgan Stanley Smith Barney.

Peter Littlejohn has over 27 years of retirement plan experience at several firms, including Highmark Capital Management, Ivy Funds, Wells Fargo, Strong Capital Management and Cigna Retirement and Investment Service.

© 2012 RIJ Publishing LLC. All rights reserved.

MetLife files for GMIB Max IV rider

On June 1, MetLife filed a new variable annuity application for its GMIB Max IV, which supersedes its GMIB Max III in all but an unspecified number of unnamed states.

Under the new version, contract owners who take withdrawals before the fifth contract anniversary are locked into a maximum 4.5% per year withdrawal rate. If they defer withdrawals for five years, however, they can take out up to 5% for life. After 10 years, owners may annuitize the contract.

Last November, MetLife announced that it would reduce the deferral bonus on the benefit base of its recently-introduced GMIB Max product from 5.5% to 5%, the company said in a release.

“As of January, the roll-up rate on our GMIB Max product will be reduced from 5.5 percent to 5 percent,” MetLife CEO Steven Kandarian told analysts in a conference call in November.

In mid-February, MetLife announced that it was discontinuing its GMIB Plus products, which offered greater investment flexibility than the GMIB Max with slightly lower withdrawal rates.

The GMIB Max IV rider charge is 100 bps, unchanged from previous iterations of the rider, with a maximum of 150 basis points. The portfolio expenses range from 52 basis points to 134 basis points. The combined annual mortality & expense ratio and administrative fees are 130 basis points. There is an additional fee for an enhanced death benefit.

© 2012 RIJ Publishing LLC. All rights reserved.

MetLife files for GMIB Max IV rider

On June 1, MetLife filed a new variable annuity application for its GMIB Max IV, which supersedes its GMIB Max III in all but an unspecific number of unnamed states.

Under the new version, contract owners who take withdrawals before the fifth contract anniversary are locked into a maximum 4.5% per year withdrawal rate. If they defer withdrawals for five years, they can take out up to 5% for life. After 10 years, owners may annuitize the contract.

Last November, MetLife announced that it would reduce the deferral bonus on the benefit base of its recently-introduced GMIB Max product from 5.5% to 5%, the company said in a release.

“As of January, the roll-up rate on our GMIB Max product will be reduced from 5.5 percent to 5 percent,” MetLife CEO Steven Kandarian told analysts in a conference call in November.

In mid-February, MetLife announced that it was discontinuing its GMIB Plus products, which offered greater investment flexibility than the GMIB Max with slightly lower withdrawal rates.

The GMIB Max IV charge is 100 bps, unchanged from previous iterations of the rider, with a maximum of 150 basis points. The portfolio expenses range from 52 basis points to 134 basis points. The combined annual mortality & expense ratio and administrative fee are 130 basis points. There is an additional fee for an enhanced death benefit.

© 2012 RIJ Publishing LLC. All rights reserved.

Hiding in Plain Sight

In the month of June, RIJ tackles the topic of government. Although not much is happening in the presidential campaign, there’s plenty of action at the regulatory level that’s pertinent to the field of retirement income.

There’s the looming deadline for compliance with 401(k) fee disclosure rules, the dispute over harmonized regulation of financial advisors and brokers, and the prospect of an exemption for deferred income annuities from RMD rules, among other things.   

But these questions are peripheral to three of country’s largest and most intractable political problems: Balkanization, conflicted corporate governance, and failed public-private hybrids.  

 *                              *                               *

“Balkanization” (Too many governments). Where I happen to live, in the densely populated East, you can drive 10 miles and pass through six or seven boroughs, townships, school districts and towns. Since 1980, they’ve bled together into one teeming sprawl, yet they’ve retained their own duplicative governments, services, and tax regimes.

As in many other places, our central city, once the busy capital of a regional empire, is in steep decline. Its former vitality—families and businesses—has bled to the surrounding suburbs, where the taxes are lower and there’s no ancient infrastructure in need of replacement.

Recently, the city fathers hatched a plan to revive downtown with a new hockey arena. But now that an entire city block has been cleared for the arena, the surrounding suburban communities are reconsidering their agreement to help pay for it. Meanwhile, the urban core has been reduced to rubble, waiting for construction that may never begin.   

Our region—where a capital city itself is in receivership—suffers from a lack of wise planning because interests are so fragmented. In the financial industry, we emphasize the necessity of a plan, and the wisdom of consolidating our assets with one advisor. In our communities, we have too many different plans, and no plan.   

 *                              *                               *

The “public” corporate structure (No governance to speak of). Although many great people do many great things at public companies, the public company model is increasingly a victim of destructive incentives, ineffective boards, impotent shareholders, and a self-defeating short-term focus.    

The managers of public companies serve at least three masters: their shareholders (number one); their customers; and their employees. The conflicts of interest that inevitably arise from this arrangement are unavoidable. But how can you put shareholders’ interests first and not shortchange the customers or the employees?

Several large publicly-held companies helped lead the country to its biggest financial crisis since the Great Depression. Yet, thanks to the corporate veil and limited liability, none of the executives has been held either financially or legally accountable.

In the life insurance industry, demutualization, which was so tempting during the 1990s, yielded bitter fruit in the 2000s. Public ownership is a misnomer, and the governance model for public companies is broken. Enron taught nothing. Sarbanes-Oxley was ineffective. As for the SEC and FINRA, the best that can be said is that they are hopelessly undermanned and outgunned.  

 *                              *                              *

Hybrid institutions (schizophrenic governance). Hybrid structures like Fannie Mae and Freddie Mac or Medicare sound appealing at first because they’re more politically acceptable to establish than all-private or all-public institutions. But they’re too vulnerable to moral hazard to succeed in the long run.

When the country wants to provide a needed public service (like subsidized health care for seniors) but the government doesn’t want to crowd out private enterprise, it sets up a hybrid service like Medicare, where the public sector pays private medical providers. But moral hazard quickly creates the temptation, among the providers of care, the users of care, and the insurers, to milk the system. The inevitable result: runaway costs.   

When the government wants to subsidize housing but doesn’t want a huge obligation on its own balance sheet (like millions of home mortgages), it insures the obligations of a private stock company, like Fannie Mae. What eventually follows, as we saw in the financial crisis, is moral hazard, leading to the privatization of profits and the socialization of costs. 

*                              *                              *

These self-interfering problems, which hide in plain sight, are so entrenched, so integrated with daily life, that we can barely recognize them, let alone begin to solve them. It requires a flight of utopian fantasy even to imagine what an alternative reality might look like, let alone agree on a plan for realizing it. The hope of reaching any public consensus on anything, these days, seems naïve.     

© 2012 RIJ Publishing LLC. All rights reserved.

Prudential Files “2.0” Version of Highest Daily VA Rider

On May 14, Prudential Financial’s Pruco Life subsidiary filed an application with the Securities and Exchange Commission for an update of its popular Premier Retirement variable annuity contracts, which includes a new version of the company’s well-known Highest Daily Lifetime Income rider.

Prudential declined to discuss the application. Under SEC regulations, companies can’t discuss contract applications until the SEC approves them.     

The latest iteration of the rider is called “Highest Daily Lifetime Income 2.0.” It is the only guaranteed lifetime withdrawal benefit (GLWB) that Prudential is now offering on its Premier Retirement VA. It comes in single or joint-and-survivor versions and with or without an enhanced death benefit.

HD 2.0 maintains the 5% minimum annual increase in the guaranteed benefit base during the accumulation period (if no more than one withdrawal is taken), but alters the so-called “age-bands” so that a contract owner doesn’t qualify for a 5% annual payout until age 65 (up from 59½) and doesn’t qualify for a 6% annual payout rate until age 85. The rider is now available to contract owners who are age 50 and older, an increase from age 45.

The client must defer withdrawals—except for a one-time non-Lifetime Withdrawal—for at least 12 years to lock in a benefit base that is at least double the original account value. In the earliest version of the rider, clients could lock in this deferral bonus after just 10 contract years.  

The changes, though not large, reflect the ongoing reductions by certain major issuers of variable annuities in their exposure to the risks associated with the lifetime income riders on such products. Prudential’s HD roll-up was as high as 7% going into the financial crisis and has since been reduced, in steps, to 6% and 5%. 

The general industry pullback—in which some life insurers stopped selling VAs entirely while others raised prices, reduced benefits, or shifted risks to contract owners—accelerated after the market plunge last August and the Fed’s announcement that it would suppress interest rates until 2014.   

For instance, MetLife, which in 2011 sold an industry-high $28.44 billion in VA contracts with a guaranteed minimum income benefit rider (whose lifetime guarantee is linked to the purchase of an income annuity), told Wall Street analysts in its first quarter 2012 earnings call that its “target range for VA sales in 2012 is $17.5 billion to $18.5 billion.” 

The cost structure of the latest iteration of the Prudential Premier Retirement VA is significantly different from that of earlier versions. It splits the customary annual mortality & expense fee ratio—about 130 basis points in the past—into two separate fees: a “premium-based” fee and an M&E fee.

The premium-based fee ranges from 70 basis points to 15 basis points, depending on whether the premium is less than $50,000 or less or $1 million or more. It lasts only for the first seven years of the contract, and it is based on the size of the original premium, not the account value. The annual M&E ratio (plus an administration fee) is 85 points a year for the life of the contract, and it is based on the account value, which is subject to market fluctuations.  

“They’ve changed the charging structure of the M&E fees to split out the money that goes to recoup upfront commissions from their [insurance] fee income.  The advantage is that you match the known commissions outflows—and potentially other upfront fees—with a known income,” said Ryan Hinchey, an actuary and blogger at NoBullAnnuities.com.

“That minimizes DAC [deferred acquisition costs] write-downs,” he added. “This issue, among other things, got some insurers into a bit of trouble during the meltdown when they based all their fees off of AUM [assets under management]. Then when the assets performed poorly, they didn’t recoup all the upfront expenses and had to write down losses.”

The GLWB rider fee for HD 2.0 is slightly higher than the rider for the previous iteration. It is 100 bps for a single contract and 110 basis points for a spousal benefit. The optional enhanced death benefit adds another 40 basis points and the median portfolio charge is 114 basis points.

The Contingent Deferred Compensation Schedule allows for more liquidity than in past contracts and may indicate reduced compensation for the independent brokers and advisors who typically sell the product. For premiums less than $50,000, the first-year surrender fee is 5%—not the 7% or 8% associated with a typical “B share” contract, in which the insurer pays the intermediary a commission and gradually recoups it from the client. For premiums of $500,000 or more, the first-year surrender fee is only 2%.

At least since launching the HD series prior to the financial crisis, Prudential has protected itself from the product’s market risk by automatically shifting up to 90% of policyholder assets out of equities and into fixed income investments during stock market declines, and moving assets back into equities as markets recovered. This modified form of Constant Proportion Portfolio Insurance (CPPI), helped reduce the declines in policyholder account balances during the market crash of 2008-2009 by as much as 50%.

© 2012 RIJ Publishing LLC.

What’s Good for General Motors…

Joe Bellersen got a morale boost last week when General Motors announced plans to end its pension obligations to retired salaried workers by offering them either a lump-sum buyout or a lifetime income from a GM-funded group annuity from Prudential.

Bellersen, the founder of Cincinnati-based Qualified Annuity Services, Inc., has for years urged defined benefit plan sponsors to convert their pensions to group annuities, but with only scattered success. GM’s decision, he thinks, could be a game changer.

“This may be a watershed event,” said Bellersen, who has arranged similar pension/annuity swaps for smaller companies. “This is the first large deal of its type with any significance. There’s likely to be a lot of follow-on activity.”

Fitch Ratings seems to agree. Commenting on the GM-Prudential deal, Fitch analysts wrote, “This is the first time a pension plan of this size has been defeased in this way, and today’s transaction could spark other companies to consider similar transactions in the future to reduce exposure to plan volatility.”

“Looking ahead,” the statement added, “Fitch expects other companies with significant pension obligations to consider similar transactions, although the significant cash costs required to effect plan transfers will likely limit the number of companies that are able to do it.”

The GM decision follows by about a month a decision by Ford Motors to offer 90,000 retired and former salaried workers a lump-sum payment to settle their pension obligations. Towers Watson, the actuarial and consulting firm, called the Ford deal the “first such program to target retirees without being part of a broader plan termination.”

The Ford and GM offers “symbolize a major shift in corporate pension perspective,” said Carl Hess, global head of Towers Watson Investment Services, in a release. “Improved pricing, coupled with continued market uncertainty and increased desire to focus on core operations, may result in additional companies exploring these types of actions.”

The GM offer differs from the Ford offer in that GM is terminating an existing DB plan, putting active and recently separated salaried employees in a new DB plan, and offering a Prudential life annuity to certain salaried retirees who don’t take the lump-sum offer. GM’s retired hourly workers are not affected by the deal.

Deal details

Prior to the announcement, GM’s combined salaried and hourly pension plans were about 13.1% underfunded, with assets of $94.3 billion and obligations of $108.6 billion. On completion of the plan, GM’s pension obligations will decline about $26 billion and its pension assets will decline about $25 billion, to obligations of $82.6 billion and assets of $69.3 billion. Overall, the underfunded status of all GM pensions will decline by about 7%.

About 42,000 of GM’s 118,000 salaried retirees who retired between October 1, 1997 and December 1, 2011 will be offered a choice of the lump-sum payout, a continuation of their current pension payment (as a life annuity from Prudential), or a life annuity with slightly different payout terms (single, or joint with 50% or 75% to the survivor) from Prudential.

“GM’s getting quite a good deal,” Bellersen told RIJ. “Retirees will get a Prudential check instead of a GM trust check. All the risks and costs of the pension will be transferred, and GM won’t have to pay investment management fees, or PBGC [Pension Benefit Guaranty Corporation) premiums, or the administrative costs for writing pension checks every month, and it won’t be on the hook for adjustments in longevity. It’s been my premise, the premise of my business, that corporations are better off shifting these risks.”

GM, though it required government support to survive the financial crisis, has enough excess cash to pay for the pension buyout without having to borrow for it, according to Fitch. “As of March 31, 2012, GM’s automotive cash, cash equivalents and marketable securities totaled $31.5 billion, well above the $20 billion level that Fitch views as the target amount that the company needs to operate its business through the cycle,” a Fitch release said.

Prudential, in return for assuming GM’s obligations, will receive the $25 billion in assets that are currently backing up those obligations, plus an additional $1 billion so that the assets equal the present value of the liabilities, plus a negotiated premium of $2.5 billion to $3.5 billion that may depend on how many GM retirees take the lump sum and the life expectancy profile of the retirees who either stay in the plan or take the annuity.

In this context, the word “premium” doesn’t mean what it does in the retail annuity market. It is the amount above the plan sponsor’s accounting liability that the insurer requires to assume the risk. “The accounting liability is comparable to a real estate appraisal, and the premium is the amount needed to bring that up to the market price,” said Matt Hermann, leader of Towers Watson’s retirement risk management group.

Favorable timing

GM and Ford have apparently pursued these deals this year because of certain regulatory developments. In the past, according to Stephen Brown, a fixed income analyst at Fitch Ratings in Chicago, companies had to use 30-year Treasury rates as the discount rate in calculating lump-sum payouts.

But under provisions of the Pension Protection Act of 2006 that came into full force this year, plan sponsors can discount their pension obligations at a blend of short, intermediate and long-term high quality corporate bond rates, which are higher than the corresponding Treasury rates. The lump sums are now smaller and cost the company less.

“That is absolutely why they did it,” said Leon Labrecque, an attorney-accountant-financial planner in Troy, Mich., some of whose clients are GM salaried retirees. “The lump sum would have been prohibitively expensive a year ago.”

“Neither company said so publicly, but I would not be surprised if the change in calculation affected their decision,” Brown agreed. “The companies also get a payout that’s closer to the way they value the obligations on their balance sheets,” Brown said. “They don’t want a pension obligation valued at, say, $500,000 on their balance sheet when it would cost them $600,000” to pay off in reality.

GM and Prudential also appear to have structured the buyout offer to minimize adverse selection, Brown said. Only salaried workers who retired after October 1, 1997 are eligible for the lump sum. Had older retirees been eligible, they might have disproportionately opted for the lump sums, leaving Prudential with the higher longevity risks associated with a younger (on average) annuitant population.

“Assuming that the projected number of people opt for the lump sum, Prudential will take on more of a mix of older and younger retirees,” he said. “If GM hadn’t placed the restrictions [that keep older retirees in the plan], Prudential would take on an annuitant population more skewed to younger people with longer time horizons.”

On the other hand, Brown added, relatively fewer GM people might take the lump sum than in the Ford deal, where retirees of any age could take it. 

Participant behavior

It remains to be seen how many GM retirees take up the lump-sum offer. Labrecque has published a 30-page document for his clients and prospects that outlines the factors that they should consider before deciding. 

One of his GM retiree clients is a man born in 1945 with a spouse born in 1943. Under the GM pension, they’ve been receiving $5,700 a month, and the spouse will receive $3,800 a month if the participant dies.

The couple can now choose to maintain the status quo, take a one-time lump sum of $850,000, or take either of two annuity payout options: $5,700 a month with $2,800 a month to the survivor or $5,500 a month with $4,100 a month to the survivor.

“You can also hybrid this, and split it between a lump sum and an annuity,” Labrecque said, but to do that participants would have to take the full lump sum and buy an annuity at less favorable rates in the retail annuity market.

The retirees’ decisions, Labrecque’s paper shows, will also depend on their age, state of health, current expenses, savings outside the plan, tax situation, etc. In fact, Labrecque’s analysis of the annuity vs. lump-sum choice would be useful to anybody (or their advisor) who is faced with the choice between buying an annuity or holding onto their assets throughout retirement.

Bellersen, whose business could conceivably boom if more companies converted their pensions to annuities without offering lump-sum buyouts, worries that too many retirees will opt for the lump sum. That might be good for GM, because a lump sum is the cheapest way for it to discharge its pension obligation, but it might not be good for a risk-averse participant, who would lose not only an under-priced annuity but also a chance for long-term peace of mind.   

“There are plenty of people who will do the money grab,” Bellersen said somewhat ruefully. “A lot of people will want to pay off the boat, the house, or their medical expenses. And Wall Street [encourages that with its] mantra that in the long-run you always do better in the market.”

Though he wasn’t familiar with the exact terms of the deal, Sandy Mackenzie, a former International Monetary Fund staffer and Washington, D.C.-based author of two scholarly books on annuities, was concerned when he heard about the GM buyout offer that the size of the lump-sum might blind people to the amount of longevity risk and investment risks that they were shouldering.  

“My first thoughts were, would the discount rate be appropriate or would retirees be ripped off,” he told . “There’s an analogy between what’s been going on in the country in the last 30 years in terms of the transition from defined benefit to 401(k) plans and this development.

“Companies are reducing their uncertainty, and people who opt for a buyout [instead of maintaining their pensions] are increasing theirs,” Mackenzie added. “They give up security for insecurity. It concerns me that people see the allure of what looks like a large sum of money, and then discover that they’ve been creating problems for themselves.”

© 2012 RIJ Publishing LLC. All rights reserved.

Plan Sponsors Awaken to Leadership Role

As more and more Baby Boomers continue to retire without a traditional pension plan, employers are faced with the formidable task of helping their employees prepare themselves to fund their “golden” years.

A recent study conducted by Cogent Research® indicates that employers are far from shirking their responsibilities toward the welfare of their employees. In fact, automatic enrollment is embraced by 38% of all 401(k) plans, while automatic rebalancing is employed by 39%.

These and other findings are included in the annual Retirement Planscape® study, based on a representative survey of over 1,500 defined contribution (DC) plan sponsors across all plan sizes and industries.

What follows is a detailed analysis of how employers are adjusting 401(k) plans to help plan participants more easily get started and, hopefully, reach their goals, using a combination of automatic plan features, investment advice and retirement income product offerings to help employees steer the course.  

Key Findings

1. Automatic enrollment and automatic rebalancing have become widely accepted practices.  Automatic enrollment and rebalancing has been adopted by nearly 40% of all 401(k) plans. While the trend is consistent across the spectrum of plan size, some important variations do exist:

  • Usage of automatic enrollment among Small Plan sponsors ($5 million to $20 million in assets) has increased significantly from the previous year with nearly half (48%) now utilizing this feature.
  • Roughly one-third (37%) of Micro Plan sponsors (less than $5 million in DC plan assets) have incorporated automatic enrollment into their plans, compared to nearly two-thirds (65%) of Mega Plan sponsors ($500 million or more in DC plan assets).
  • There is more consistency in the use of automatic rebalancing across all plan sizes, ranging from 39% among Micro Plan sponsors to 50% among Mid-sized ($20 million to $100 million in assets) and Large Plan sponsors (DC plans with assets of $100 million to $500 million).

2. The vast majority (90%) of employers offer some sort of investment advice to their DC plan participants, and a significant number offer multiple advice options. Once enrolled in a DC plan, many participants seek assistance in selecting the appropriate asset mix to meet their retirement goals, and our data indicate that employers are recognizing this need.

Common advice conduits include: An online investment model provided by the plan provider or independent third party, access to a financial advisor, and one-on-one advice provided by an independent third-party only.

Among the key findings:

  • Just over half (51%) of all DC plan sponsors offer access to a single type of advice, while one-quarter (25%) provide participants with access to two methods of advice. Only a handful (14%) of plan sponsors offers investment advice via three or more channels.   
  • Distinct preferences can be seen among plan size segments: Micro Plans most often provide access to a financial advisor as a means for delivering advice, while Large and Mega Plans rely more heavily on online models offered by their current plan provider and from independent third parties, respectively.

Retirement Income Product Offerings

1. Interest in retirement income products is on the rise. Encouragingly, plan sponsors are recognizing that employees need help making the transition from accumulation to decumulation, and are becoming more amenable to offering DC plan participants investment options designed to generate an income stream in retirement. (See Exhibit 1 below)

  • Overall, a third of all plan sponsors (35%) offer products designed specifically to help participants generate an income stream. However, Micro and Small Plan sponsors are the most likely to offer these investment vehicles. Interestingly, Mega Plan sponsors show the strongest interest in adding retirement income options, which may influence the structure and pricing of such products going forward.

About the Study

The Retirement Planscape® study was conducted by Cogent Research® last February to April 2012, surveying over 1,500 plan sponsors across Micro, Small, Mid-sized, Large, and Mega plans. Respondents were screened to ensure that they were decision makers and had sufficient levels of knowledge about key plan features.  The study allows plan providers to pinpoint competitive strengths and weaknesses in brand, loyalty, and key plan sponsor experience metrics to maximize acquisition opportunities and minimize attrition. The report provides a detailed analysis of plan sponsors’ needs, their selection process for plan providers and investment managers, as well as their attitudes and loyalty toward providers, investment managers, and advisors.

About Cogent Research®

Cogent Research® helps clients gain clarity, obtain perspective, and formulate direction on critical business issues. Founded in 1996, Cogent Research® provides custom research, syndicated research products, and evidence-based consulting to leading organizations in the financial services, life sciences, and consumer goods industries. Through quality research, advanced analytics, and deep industry knowledge, Cogent Research® delivers data-driven solutions and strategies that enable clients to better understand customers, define products, and shape market opportunities in order to increase revenues and grow the value of their products and brands.

[email protected]

No Fluke: Income Annuity Sales are for Real

Despite persistent low interest rates, life insurance companies sold a record $8.48 billion worth of income annuities last year, and conversations with four of the top five marketers of such products suggest that that record may not last a full year.

From interviews with executives at MetLife, MassMutual, Pacific Life and Nationwide (which ranked second through fifth in SPIA sales last year after leader New York Life, which RIJ wrote about two weeks ago), certain themes emerge:

  • People buy their income annuities at about age 70, on average, or several years later than they buy variable annuities with guaranteed lifetime withdrawal benefits.
  • The average SPIA premium is over $100,000.
  • Life with cash refund is a popular contract structure; companies that haven’t had a cash refund option are adding one.
  • Marketers are positioning income annuities as a complement to mutual funds, and saying that the combination can produce more income over a long lifetime than systematic withdrawal plans or variable annuities with lifetime income riders would.

Here are comments from Kevin McGarry of Nationwide, Phil Michalowski of MassMutual, Bennett Kleinberg of MetLife, and  Chris van Mierlo and Christine Tucker of Pacific Life, about the state of income annuity sales and marketing at their respective firms.

Nationwide

Nationwide was the fifth largest seller of fixed income annuities in 2011, and in April 2012 the company spruced up its Income Promise SPIA by adding a cash refund death benefit and a wider choice of inflation adjustment options. The new produce is called Income Promise Select. “The potential is enormous,” said Kevin McGarry, who became the director of Nationwide’s Institute of Retirement Income about 18 months ago. 

“We’ve seen tremendous growth in the immediate annuity space,” McGarry told RIJ.  “Last year, we were fifth in overall sales, with $330 million. In the first quarter of 2012, we are up 90% from the first quarter of 2011. The average premium is about $130,000 and the average purchaser is 70 years old.”

In a low-yielding bond environment, annuity payouts look comparatively generous. “People are looking for six or seven percent withdrawals and an immediate annuity is the only way to provide that,” McGarry said. As for distribution, “We’re working with Wells Fargo on their Envision plan,” he added. “Sales through our career force are less than 10% of the total.”

Nationwide’s value proposition for SPIAs is a familiar one—people should buy enough annuity income to cover necessary expenses that aren’t filled by Social Security or pension income, and use the rest of their money for discretionary purchases or growth. It’s a proposition that all SPIA marketers can use, McGarry said. 

“Industry-wide, we need to look at the idea that an income annuity should be a component of a larger retirement income plan,” he told RIJ. “[At Nationwide], we tend to say that a client has both essential and discretionary needs, and that if he or she has a gap of $5,000 or greater in covering discretionary needs, the income annuity allows them to fund that gap with the fewest dollars. They can confidently use other investments for growth, knowing that market volatility won’t affect their ability to cover basic expenses.”

The Columbus, Ohio-based company, which converted back to a mutual ownership structure in 2008, is using an updated version of the hallowed “Give ‘em the razor, Sell ‘em the blades” strategy. Advisors can get free access to Nationwide’s bucketing/product-allocation tool, RetireSense, which was introduced in 2009, and are encouraged to sell Nationwide SPIAs, among other products, to fill some of the buckets.

Nationwide has also begun offering advisors an illustration software tool that lets advisors and clients compare income generation strategies. In addition, the company maintains an income planning desk that advisors can call when they need help. “Most advisors want handholding from the income planning desk,” McGarry said. “Decumulation takes more time and effort than accumulation.” 

It was no accident that Nationwide put a cash refund in its new Income Promise Select contract. It’s a direct response to industry trends. “For the [SPIA] industry as a whole, about 24% of all sales had a cash refund last year,” he added. “We had no cash refund. You can sell without a cash refund, but it’s a feature a lot of folks have asked for.” The new SPIA also offers the option to increase payouts each year by four percent or five percent, thus broadening the previous offerings of one, two or three percent.  

MassMutual

MassMutual was the number three seller of SPIAs in 2011 with $436 million in premiums, behind New York Life and MetLife. MassMutual was second only to New York Life in 2010. In the first quarter of 2012, the Boston firm says it sold $120 million worth of income annuities.  

About half of the sales came through its career force and half through the Fidelity SPIA platform and other channels. (MassMutual said it doesn’t sell through the independent advisor channel.) Last February, TDAmeritrade announced that it planned to begin offering MassMutual SPIAs through its direct sales annuity platform.

Not unlike Nationwide’s customers, MassMutual’s average SPIA customer is about 70 years old and has an average purchase premium of about $126,000. A slight majority of the purchasers are women (54% to 46%) and non-qualified contracts slightly outnumber qualified contracts (52% to 48%).

Two years ago, MassMutual published a SPIA Synergy Study, which subsequently guided the company’s SPIA marketing strategy. “’Sound Retirement Solutions’ came out of that study, and the core piece is identifying three critical components, Growth, Access and Predictable Income,” said Phil Michalowski, MassMutual’s assistant vice president, annuity business development. “Those are the ‘buckets.’”

“People who are at or in retirement can use the SPIA to fill the ‘predictable’ income bucket. We’ve spent a lot of time pushing education around that and providing additional tools, promoting a process to distinguish their necessary expenses from their discretionary expenses, and drawing a sharp line between those two,” he added.

“We’ve created a workbook to help folks with that process, and helps them identify if they have a gap [between their guaranteed income and their necessary expenses]”. “If they do, the workbook shows the size of it. We have recently automated that workbook, and built into our education system,” Michalowski said.

“The sale is easier when it’s not just a product push. The SPIA is provided in a larger context. We hear from the field that when the product is described to clients as a solution in a larger context, the customer feels more comfortable. The portion of the client’s assets that is used to buy the SPIA is customized to each situation. It’s not just a product push.

“We’re having a decent sales year. The majority of our contracts are fixed-payment as opposed to inflation-adjusted. We’re selling a lot of life with cash refund and 10-year period certain. We think it’s better to default to life with cash refund [when first presenting the product to clients]. The agent and customer can decide to move to something else if they want to.”

MetLife

MetLife, the second largest seller of SPIAs last year, intends to unveil a new SPIA offering in the third quarter of 2012 and has engaged a consultant who specializes in messaging and marketing language to help fine-tune the strategy. (In its most recent earnings call, MetLife CEO Steve Kandarian announced that the company would intentionally de-emphasize  variable annuities in 2012, after selling a record volume in 2011.)

“We’re focusing on SPIAs this year,” said Bennett Kleinberg, a vice president and senior actuary at MetLife. “In 2011 we sold about $625 million worth of SPIAs, and we’re up 8% to $165 million in the first quarter of 2012. We’re rethinking about how to position SPIAs, thinking about whom we need to educate, and paying close attention to what words we use to describe the product.

“We’re also working on product enhancements,” he added. “Our current SPIA product doesn’t have cost of living adjustments or liquidity features. We’re also talking about introducing a means of accessing money early. The new features will look like other companies’ liquidity features—nothing brand new but in line with the market expects. That will be coming out in the third quarter.

“The other thing were focusing on is wholesaling and training. We’re helping wholesalers learn more about SPIA, we’re focusing on training more. “We have a tool called Income Selector that shows a continuum between two extremes—solutions that are fully liquid but don’t have guarantees and solutions that aren’t liquid but have strong guarantees. A VA with a GMIB, for instance, would fit somewhere in the middle of that continuum,” Kleinberg told RIJ.

“As we look at where [SPIA] sales are coming from, we’re seeing more volume from a greater number of firms. Sales are not as concentrated. We think this will be a growing market,” he said. “LIMRA expects $12 billion in annual SPIA sales by 2014 and 15% annual growth thereafter. We expect something similar.”

Like Nationwide and MassMutual, MetLife has found that the life-with-cash-refund is a popular contract structure, even though it can be more expensive than a life-only contract. “People are willing to give up a little bit of income to get back the [balance of the] premium,” Kleinberg said. “People are averse to losing money. A SPIA is still the least expensive way to get guaranteed income you can’t outlive. Life-only achieves the most income, but life with period certain or life with cash refund is more acceptable to people.”

Pacific Life

Pacific Life is a fairly recent entrant in the SPIA market, but it has come on quickly, emerging in 2011 as the fourth highest SPIA seller. Unlike other big mutual insurers, Pacific Life doesn’t have a captive agent force. It felt that it needed a SPIA in its product lineup so that its wholesalers would have everything an advisor might need.

“We needed a SPIA in order to tell a well-rounded story,” said Christine Tucker, vice president, marketing, Retirement Solutions Division. Pacific Life now offers the retirement market a variable annuity, a fixed indexed annuity, a SPIA, a single premium deferred annuity, and long-term care insurance.

“It used to be that VAs were 94% of our business; now they’re only about 60% of our business, said Chris van Mierlo, chief marketing officer and senior vice president, sales, Retirement Solutions Division. “The SPIA has gone from a dead stop to selling at an annualized pace of $500 million this year.” Like the other top SPIA marketers, Pacific Life has found cash refund contracts to be “something that clients can wrap their minds around” better than life-only contracts,” he noted.

More than 40% of Pacific Life’s annuity sales come through the bank channel. About 38% come from independent financial planners. The other 20% comes through wirehouses and regional broker-dealers. These channels are served by 84 wholesalers—a team that van Mierlo said might need to be expanded because its members are at the upper limit of productivity.

To create a marketing story around its retirement products, Pacific Life decided to license the Retirement Security Quotient method developed by Moshe Milevsky, the York University (Toronto) finance professor and prolific author whom Research magazine recently described as a “rock star” among retirement income consultants. ManuLife and John Hancock have also employed Milevsky’s method. As Milevsky explains in online videos he made for ManuLife, a person nearing or in retirement can increase his or her RSQ by owning SPIAs (as protection against longevity risk), variable annuities with lifetime income guarantees (as a hedge against sequence of returns risk) and mutual funds (to mitigate inflation risk).

© 2012 RIJ Publishing LLC. All rights reserved.

A Fish Tale, and ‘The Most Exotic Marigold Hotel’

The trout in Ute Creek were not biting on Monday. Instead, a half-dozen of them idled smugly in the channel by the bank, almost near enough to touch. They ignored every temptation that I sent past them.

Memorial Day weekend is not the best time to fish the upper Rio Grande in south central Colorado, when the snowmelt still runs high and fast and few if any of the right insects have hatched.

The outfitters in the fly shop in Creede (Pop. 290) had been divided in their opinions on whether I could land anything at all under current conditions. One of them thought a large fuzzy black streamer or a strike indicator with a trailing nymph might work. They didn’t.

In the 1980s and 1990s, fly-fishing sometimes served as a rite of passage for rising male managers. An invitation to join C-level executives on a trip to a blue-ribbon trout stream in Labrador signified future success for an up-and-coming 35-year-old. Or so it seemed from the outside.

Today, the prospect of endless fly-fishing strikes me as one way to cast old age in a better light, just as the prospect of heaven helps some people tolerate the inevitable. A high percentage of the older owners of the cabins in the former dude ranch where I stayed last weekend are passionate fly-fishermen who’ve each invested a small fortune in their version of paradise.

How passionate are they? Enough to have installed photo-voltaic panels on the roofs of their cabins for their CPAP machines, so they can wake up refreshed and ready to fish in the morning.

Active, age-defying boomers are easy to find in the West. Near Laguna Beach in Orange County, California, where I was biking, silver-haired surfers owned the weekday beach. An 80-something widower, who was power-walking along the Pacific Coast Highway when I asked him for directions, agreed that the weather in Southern California is ideal for the young in spirit. But he groused about his $24,000-a-year property tax bill.

A few days later, in Mineral County, Colorado, a friend and I stopped to offer two jerry cans of water to a tall, white-bearded, and slightly rhinophymatic Arizonan whose 1946 Chevrolet flatbed truck (he was delivering an eight-wheeled Army surplus jeep to a customer in Denver) had overheated on the ascent to Wolf Creek Pass. 

For better or worse, I now study the circumstances of older people wherever I go. Even at the movies. Case in point: “The Most Exotic Marigold Hotel.”

This heavily marketed heart-warmer, whose predictable storylines are redeemed by an all-star ensemble of British actors and by the gritty visual charms of urban India, may be the first film whose premise is the middle-class retirement-and-health-care savings crisis.

The film follows a group of superannuated Britons who, because they can’t afford to retire comfortably in their home country, have all fecklessly responded to a glossy ad for a supposedly luxury residential hotel for European retirees in Jaipur, India.   

Dame Judi Dench plays Evelyn, an earnest widow whose late husband’s legacy is a mountain of debt. Dame Maggie Smith is Muriel, a “health care tourist” who is traveling to India for a low-cost hip replacement because she doesn’t want to wait six months for a free one from the National Health Service.

Bill Nighy and Penelope Wilton play an unhappy couple who invested their life savings in their daughter’s Internet startup, with unfortunate results. Celia Imrie portrays four times-divorced Madge, who has been living uncomfortably and unhappily with her daughter and son-in-law.

Rounding out the cast are Ronald Pickup as Norman, a skirt-chasing wastrel with whom old age has suddenly caught up, and Tom Wilkinson as Graham, a never-married judge who has plenty of money but only months to live, and wants to reunite with an old friend in India while he still can.     

The South Asians in the story bring much-needed sunshine to all this potential pathos. In dramatic juxtaposition to the oldsters’ despair is the optimism of entrepreneurial Sonny (Dev Patel, of “Slumdog Millionaire” fame), who has inherited a dilapidated white elephant of a hotel and hopes to get rich and marry Sunaina, the girl of his dreams (Tena DeSae), by cashing in on the Westerners’ needs for a discount foreign retirement option. 

I won’t spoil the ending of this seriocomedy (or dramedy), but you can expect a couple of weddings and a funeral. Fly-fishing doesn’t enter the picture at all.

© 2012 RIJ Publishing LLC. All rights reserved.

The Bucket

Buffett is the ideal advisor: Allianz Life survey

Among famous personages, Berkshire Hathaway CEO Warren Buffett is the one that baby boomers and their parents would most like their financial advisors to resemble, according to the 2012 American Legacies Pulse Study by Allianz Life.  

Ben Stein, the economist-lawyer-actor-author, ran a distant second (9% of boomers and 6% of elders) to Buffett, but Stein was well ahead of Katie Couric and Ellen DeGeneres, whom only about 2% of boomers and even fewer older people suggested as their ideal advisor.

Most people would rather inherit “family stories” than money, the Allianz Life study suggested. Eighty-six percent of boomers (ages 47 to 66) and 74% of those ages 72 and older say that “family stories” are the most important aspect of their legacy, ahead of personal possessions (64% for boomers, 58% for elders) and the expectation of inheritance (9% for boomers, 14% for elders). A similar Allianz Life study in 2005 found that 77% of both boomers and elders called “family values and life lessons” the most important legacy.

In both the 2005 and 2012 studies, only 4% of boomers and elders said they felt the previous generation “owed” them an inheritance. The share of elders who feel they owe their children an inheritance fell to 14% in 2012 from 22% in 2005—perhaps because they have less excess savings to bequeath in the wake of the financial crisis.

Boomers and their parents are not equally focused on legacy planning, however, The 2012 study showed that 75% of elders have obtained help from a lawyer, financial professional, accountant or estate planner in planning their inheritance and 79% have discussed legacy planning with their children.

In comparison, fewer than half of boomers have obtained professional legacy planning assistance and nearly 50% have not talked with their own children about inheritance issues. A fourth of boomers, but only a twentieth of elders, have not planned their inheritance.    

“Honest and trustworthy” are the characteristics that boomers and elders continue to seek in advisors (89% and 91% in 2012, up from 74% and 67% in 2005). Those surveyed also looked for advisors who “explain things in an easy to understand way” and are “good listeners.”

Concern over taxes has risen sharply over the past seven years. In 2005, 51% of boomers and 43% of elders cited the importance of their financial professional’s ability to “help minimize taxes.” In 2012, 75% of boomers and 70% of elders indicated the same skill. 

The 2012 American Legacies Pulse Study was commissioned by Allianz Life Insurance Company of North America and conducted online by SNG Research Corporation during the week of January 12-19, 2012. About 2000 boomers and elders were surveyed in both 2005 and 2012.   

Nationwide introduces fee disclosure ‘Solutions Kit’   

Nationwide Financial has developed a “408(b)(2) Solutions Kit” to help retirement plan sponsors and advisors comply with Department of Labor (DoL) regulations generally and with the fee disclosure regulations that take effect July 1 in particular.  

The Solutions Kit includes:

  • A guide to Nationwide’s tools and services that help plan sponsors understand and comply with the new requirements.
  • Summaries of the DoL requirements and of the plan fiduciary’s responsibilities for establishing that the fees paid to service providers are “reasonable.”
  • A handbook that helps plan advisors explain their services to plan providers.

Nationwide said it will send updates to retirement plan advisors on its 408(b)(2) resources via emails and conference calls. Through Nationwide’s ERISA and Regulatory Online Resource, advisors can consult regulatory specialists. 

Saving habits determine retirement security: Putnam  

Americans who defer 10% or more of their income to employer-sponsored retirement plans will be best prepared for retirement, according to the most recent edition of the Putnam [Investments] Lifetime Income Score survey of about 4,000 Americans.

The survey showed that U.S. households are on track to replace 65% of their current income in retirement, on average. Households that were best prepared (with scores of 100% or more) have a total household retirement savings rate of 27.4%, while those least prepared (with scores of 0% to <45%) save only 5.1% of their income.

Spark Institute creates 403(b) participant disclosure information form

The SPARK Institute has created an “Investment Provider Information Form for Multivendor 403(b) Plan Participant Disclosure” that will help facilitate compliance with the Department of Labor’s participant disclosure regulations by investment providers and record keepers serving 403(b) plans with multiple vendors.

“As service providers prepare to comply with the 404a-5 participant disclosure regulations for multivendor 403(b) plans, it may be necessary for them to contact and coordinate disclosures with other investment providers,” said Larry H. Goldbrum, General Counsel of The SPARK Institute.

“In order to assist in this process, we have developed a short information form that will help record keepers and investment providers locate the appropriate contacts at other companies so their disclosures may be coordinated.”  The information form also includes some basic information about the investment provider’s compliance approach and timing, he said.

Goldbrum said The SPARK Institute has already collected contact information from many of the leading 403(b) plan vendors.  The completed information forms are available upon request and free of charge to 403(b) plan record keepers and investment providers, including non-SPARK Institute members.

Investment providers are asked to complete the form with respect to their disclosure efforts prior to receiving the other investment providers’ information.  A blank form, including instructions for submission, is available at www.sparkinstitute.org.  Record keepers and investment providers may request the completed information forms by sending an email to [email protected]

The SPARK Institute represents the interests of a broad-based cross-section of retirement plan service providers and investment managers, including banks, mutual fund companies, insurance companies, third party administrators, trade clearing firms and benefits consultants. Its members serve approximately 70 million participants in 401(k) and other defined contribution plans.

© 2012 RIJ Publishing LLC. All rights reserved.

Public/private pension concept gains foothold in California

The Secure Choice Pension (SCP), a program that would allow employees of private small businesses to participate in their state’s public pension plan—and perhaps create competition for 401(k) providers—is the subject of a new bill in the California legislature.

The SCP is a creation of the Washington, D.C.-based National Conference on Public Employee Retirement Systems (NCPERS), the largest trade group for public sector pension plans. Its executive director is attorney Hank Kim. California state senator Kevin de Leon (D-Los Angeles) has used NCPERS’ SCP proposal as the model for his Retirement Savings Act (SB1234). The Senate Committee on Public Employment and Retirement and the Senate Labor Committee recently approved it.

The bill proposes a “new retirement plan that would be immune to stock market fluctuations and sudden economic downturns and would provide their employees with a guaranteed monthly pension benefit for life after they stop working,” according to an NCPERS release.

NCPERS unveiled the SCP in late 2011 (see RIJ, Sept. 21, 2011) in response the general shortage of retirement plan availability in small businesses. Under the proposal, each state would establish its own professionally managed SCP as an adjunct to the state pension plan, allowing small business employees and employers to contribute. The state pensions’ economies of scale and professional management would, NCPERS has argued, produce higher overall returns at a lower cost than the typical small-business 401(k) plan could.

A survey of 505 owners of small (2 to 49 employees) businesses in California conducted in late April for NCPERS by Lake Research Partners showed support for the plan. According to the survey:

  • 53% of California small business owners are interested in the SCP for their own employees, while 71% support the concept.
  • SCP is supported by 70% of small business owners who already offer a retirement plan and 73% of those who do not offer retirement benefits.
  • 78% of Democrats and 70% of Republicans favor the SCP idea. Among Republican small business owners who currently do not offer retirement benefits, 77% support it.  
  • 76% of men under age 50 and 73% of men age 50 and over favor the concept, as do 71% of women under 50 and 59% of women age 50 and over.
  • 73% of owners of minority-owned businesses favor the SCP, as do 64% of owners of women-owned businesses.
  • In the San Francisco Bay area, 68% of small business owners favor the plan; in Northern California (excluding the Bay area), 81% support it. In Los Angeles County, 64% favor the plan, as do 75% in the rest of Southern California.
  • While a majority of small business owners believe their employees need retirement benefits, 60% say that offering a currently available retirement plan is too expensive.

NCPERS’ full proposal for the Secure Choice Pension is available at www.retirementsecurityforall.org. Its California Small Business Survey findings are available at www.ncpers.org.

© 2012 RIJ Publishing LLC. All rights reserved.

Separately managed account inflows rebound in 2012: TrimTabs

Separately managed accounts received estimated net inflows of $34 billion in the first quarter of 2012, reversing outflows of $104.6 billion in the last two quarters of 2011, according to TrimTabs Investment Research and Informa Investment Solutions Plan Sponsor Network.

“Separate accounts investing in bonds and foreign equities attracted $59 billion and $16 billion, respectively, in the quarter. In contrast, $48.5 billion flowed out of U.S. equity separate accounts in the same period,” said Minyi Chen, vice president and head of TrimTabs research.

Separate accounts, which are managed by investment companies on behalf of pension funds, pooled funds, insurance companies, or wealthy individuals, allow investors substantially more control over their holdings compared to investments in mutual funds, hedge funds and exchange-traded funds.

In a research note, TrimTabs reported that first-quarter flows into separate accounts—favoring fixed-income securities and shunning U.S. stocks—match investor demand for other major investment vehicles including mutual funds, ETFs and hedge funds.

“These flow numbers suggest investors are unconvinced that the global economy will remain in recovery mode going forward,” said Charles Biderman, CEO and founder of TrimTabs. “Separate account managers see limited potential for capital appreciation in stocks and they are putting a premium on current income in a low-yield environment.”

Flows into separate accounts for the three quarters ending March 31 tell much the same story, according to TrimTabs. While U.S. equity accounts lost $158.1 billion, foreign equity accounts gained $28.9 billion and bond accounts gained $31.9 billion.

© 2012 RIJ Publishing LLC. All rights reserved.

You have a 10-year window to trek in the Andes

Although average life expectancy at age of 65 in Great Britain is 17.6 years for men and 20.2 years for women, the healthy life expectancy is just 9.9 years for men and 11.5 years for women, according to research from British insurer Prudential plc (unrelated to U.S.-based Prudential Financial).

Despite facing a high risk of ill health during their late 70s and 80s, however, not many people are preparing for it. Prudential’s recent ‘Class of 2012’ study into the finances and expectations of those planning to retire this year shows that only 20% have set money aside for unexpected health care expenses. Among those age 65 and over, only 16% have.    

Prudential’s research also found that only 45% of this year’s retirees have planned for the fact that they may need more income in retirement as they get older.

“Although life expectancy is increasing, healthy life expectancy is flat-lining,” said Vince Smith-Hughes, a retirement expert at Prudential. “With the average person now working until they are aged 63.4, people are enjoying fewer healthy years in retirement. Spending the first few years of retirement trekking in the Andes and running around after grandchildren may be a reality for some, but it is important not to forget that health will worsen as pensioners get older.”

Across Great Britain, those planning to retire this year in Wales are the most likely to have prepared for the risk of ill-health in retirement (32%), while those in the East of England (7%) are the least prepared.

The British government is currently considering recommendations from the Dilnot Commission on the Funding of Care and Support which, in July 2011, proposed that an individual’s contribution to long-term care–“social care” in the U.K– should be capped at GBP35,000 ($54,700), with any additional costs paid by the government.

© 2012 RIJ Publishing LLC. All rights reserved.

Sun Life ‘nets’ Celtics branding rights

Sun Life Financial has acquired naming rights to the Boston Celtics “Courtside Club” as part of a multi-year partnership beginning in the 2012-2013 season. Financial terms were not disclosed.

The Courtside Club, the Celtics’ primary hospitality venue in the TD Garden, is used to entertain team owners, courtside ticket holders, corporate partners and VIP guests during each Celtics home game. It will be designated as the Sun Life Courtside Club. Sun Life has been a sponsor of the Boston Celtics since the 2010-11 season.

Sun Life’s brand will be featured throughout the venue, including entry and directional signage pointing guests to the club and the club’s interior, as well as on staff uniforms and courtside tickets and passes required for club admission.

Sun Life will also receive seat-back signage on the first-row courtside sideline seats for all Celtics home games, the opportunity to host customer events in the Courtside Club, and courtside season tickets and club passes.

Sun Life will also receive additional promotional and marketing assets, including extensive presence in the arena through courtside signage, branded in-game promotions and features, 21 “Sun Life Honorary Ball Kid Experiences” and the rights to use Boston Celtics team marks and logos in external and internal marketing and advertising campaigns.

As a sponsor of Celtics.com, Sun Life will receive exposure on one of the most highly trafficked sites in professional sports, including presenting sponsorship of Celtics Minute, a daily video vignette. Celtics.com averages more than 8.5 million page views and 1.5 million unique visitors per month, for a total of 70 million page views each season.

The partnership also calls for Celtics executives, legends and personalities to participate in Sun Life programs, initiatives and meetings with the Celtics leprechaun mascot, Lucky, and to make appearances at local community organizations in conjunction with Sun Life’s philanthropic initiatives.  

© 2012 RIJ Publishing LLC. All rights reserved.