Total second quarter sales for all annuities were $109.6 billion; sales were up 3.7% when compared to the previous quarter, according to Wink’s Sales & Market Report for the second quarter of 2024.
The survey included 134 annuity providers and covered the multi-year guaranteed (MYG) annuity, traditional fixed annuity, indexed annuity, structured annuity, variable annuity, immediate income (SPIA), and deferred income annuity product lines.
Wink’s report identifies the top five overall sellers, the top five sellers in each annuity category, and the top-selling annuity contract in each category. Top overall, in order:
- Athene USA (overall market share of 8.2%; 11.9% for non-variable deferred annuities)
- MassMutual
- Corebridge Financial
- Equitable Financial
- Nationwide
Massachusetts Mutual Life’s Stable Voyage 3-Year, a multi-year guaranteed rate annuity (MYGA), was the top-selling deferred annuity for the quarter, for all channels combined. MYGAs were the top-selling type of annuity for the quarter, at $41.0 billion (up 34.7% from the second quarter of 2023 but down 6.2% from the first quarter of 2024.
Total second quarter sales for all deferred annuities were $104.6 billion; sales were up 4.1% when compared to the previous quarter and up 31.2% when compared to the same period last year. Deferred annuities include the multi-year guaranteed annuity, traditional fixed, indexed annuity, structured annuity, and variable annuity product lines.
Total second quarter non-variable deferred annuity sales were $73.6 billion; sales were up 0.3% when compared to the previous quarter and up 31.2% when compared to the same period last year.
Total second quarter variable deferred annuity sales were $30.9 billion; sales were up 14.3% when compared to the previous quarter and up 31.2% when compared to the same period last year. Variable deferred annuities include structured annuity and variable annuity product lines in the Wink survey.
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