Learn to [Ted] ‘Lasso’ Women Clients
David Macchia of Wealth2k and author Marcia Mantell are about to launch a new service, Women And Income, a turnkey marketing, income planning and lead generation service for advisers....
Marketing/Advertising
Interpreting SEC’s new ‘principles-based’ advertising rule: Wagner Law Group
This interpretation of the SEC rule was written by attorneys Stephen Wilkes and Livia Quan Aber of the Wagner Law Group and published this week.
You’ll love New York Life’s Super Bowl Ad
In the 60-second spot, there’s a montage of people expressing philia (friendship), storge (familial love), eros (sexual love), and finally agape (charity, in the highest sense, or divine love).
It’s splitsville for MetLife and Snoopy
'The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color—green—which represents life, renewal and energy,' said a release about...
Jackson National and the Rolling Stones. Of course.
Sponsored by the British-owned, Michigan-based insurer, a massive traveling exhibit called "Exhibitionism" will feature the personal memorabilia of Mick Jagger, Charlie Watts, Keith Richards and Ronnie Wood. It opens...
Mobile Imperative Drives TIAA Re-Branding
“We approached the design challenge as if the only interface we had was the mobile phone, and then we worked back to design the other channels,” said Ed Moslander,...
Here’s how the Jetsons might save for retirement
"FutureJet," a video game produced by MassMutual that aims to enliven the retirement savings message, is available as a free download from the Apple App Store and the Google...
Now pitching for Voya: Allison ‘Mom’ Janney
In one of the commercials already on the air, an acorn-saving origami squirrel, fashioned from U.S. currency, teaches Ms. Janney about the importance of planning for retirement. The squirrel...
Nationwide hands the ball to Peyton Manning again
This fall, the veteran quarterback of the Denver Broncos will be putting fresh lyrics to the tune of Nationwide Financial's well-known "On Your Side" advertising jingle.
The SoA’s new logo is “impossible”
"The Penrose triangle (impossible triangle), among other mathematical related symbols, served as inspiration. The logo is blue, a color of trust,” said the SOA, in a release about its...
What’s In a Brand Name? Great-West Will Find Out
By creating the new brand, “Empower,” for its US retirement business, Great-West Financial resolves the identity crisis that followed acquisitions of Putnam and JPMorgan Retirement Plan Services.
Nationwide’s ‘blue frame’ goes out the window
On Sept. 4, Nationwide’s NFL advertising, featuring Peyton Manning, will include the insurer's refurbished 'N and Eagle' brand mark. It will also appear on Dale Earnhardt Jr.’s No. 88...
What’s Your ZIP Code’s Annuity Potential?
IAP, a small market research firm, analyzes and compares two giant databases to discover whether a particular ZIP code in the U.S. is saturated with annuity sales, underdeveloped, competitive...
Orange You Glad the Re-branding Campaign is Almost Over?
“Orange signals our optimism,” Ann Glover, the CMO of Voya Financial, told RIJ in talking about the importance of Voya's keeping the ING color as it separates from ING...
