Annuity issuers are reaching out to non-English-speaking investors through websites written in Spanish and Asian languages, according to Corporate Insight.
A growing number of annuity issuers are using creative approaches on Twitter to reach new audiences online.
Annuity issuers are making a concerted effort to implement and promote paperless document delivery services.
TIAA-CREF’s TC Listens website is an innovative new medium for obtaining client feedback online.
With variable annuity sales down, firms are intensifying online product marketing campaigns to reach more prospective investors.
Annuity firms introduced enhanced online security measures in 2009, but they remain laggards in the financial service industry.
The annuity industry has been slow to adopt social media. But given the industry’s target audiences, does it matter? Download an excerpt from the report "Social Media: Trends and...
Our latest research shows that dynamic displays, such as Flash interfaces, offer firms engaging new ways to present and market online educational content to advisors.